Wikipedia

Destinations

Fresh research uncovers Wikipedia’s big impact on destination marketing

Simpling adding a few paragraphs and some snazzy pictures to a small destination’s Wikipedia page may generate an extra $200,000 in revenue, according to this new study.

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Technology

“Unethically manipulated”: backlash continues from controversial North Face ad campaign

by Edward Pollitt

The reason Travel Weekly loves to publish controversial stories is we get another free kick with the backlash ones.

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Technology

The North Face ‘hacks’ Wikipedia in controversial ad campaign featuring popular destinations

by Edward Pollitt

Travel Weekly staff would definitely wear more North Face. However, we live in fear of bear attacks and the outdoors generally.

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