Tourism
NEW WORKSHOP: Learn what travel editors want from the very best
ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors? Click here!
Travel Agents
Three tips for scoring free publicity
by Dave Platter
If bad publicity has been a curse for the travel industry, it’s also true that good publicity can be a cure, writes this PR expert.
News
Local marketing agency lends a hand to travel and hospitality brands
Need some marketing support amid this period of unprecedented uncertainty? One agency is offering its expertise free of charge.
Destinations
Tourism
National Tourism Service of Chile appoints GTI for trade and PR representation in Australia
It’s understood staff at GTI have all enrolled in evening Spanish language classes after scoring some new work with Chile’s tourism board.
Hotels
InterContinental Sydney appoints new PR agency
InterContinental Sydney has chosen a new PR agency, which has already hit the ground running by sending us this announcement.
Aviation
Fiji Airways appoints new PR agency for Australia and New Zealand
Fiji Airways says “bula” to a new PR agency which, Travel Weekly understands, did not recruit Bachelor in Paradise contestants to woo the airline.
Travel Agents
Wholesalers
Brush up on your PR skills or keen to become a travel writer?
Even PR gurus could do with a freshening up every once in a while – get tips on how to pitch, new trends and insider irks from top editors. Or perhaps you fancy yourself as a travel writer? Check out these new courses.
Tourism
NEW: Travel PR Writing Workshops launch in Aus
by Sophie Harrison
Find out what it takes to be one of Australia’s top travel PR executives, or put simply, how to write an effective press release!
Destinations
Women in Travel: Sarah Anderson, GTI Tourism
We chat to Sarah Anderson, Managing Director of GTI Tourism about working in PR, why failing is ok and the importance of workplace flexibility.
Aviation
EAD? It’s not as bad as all that
by Richie Kenzie
The world of PR can be a fickle one as Virgin Australia’s unplanned Kanye West Twitter outburst proves…
Travel Agents
Sybil’s big day out in Sydney
by Daisy Melwani
Sybil here is a marketing/media/creative person who works with a travel brand. Find out why she’s excited and already packed her case.