Phillipa Harrison

Events

Australian Tourism Exchange 2022 concluded and next year’s location revealed!

The rumours are that next year’s event will have twice as many arancini balls and half the day will be dedicated to playing Mario Kart. Bear in mind our source for this was a 6 year old boy…

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Conferences

PHOTOS: ATE goes off with a bang

If you’re like one unlucky Travel Weekly reporter who has COVID, these pics will help you live vicariously through the conference-goers.

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Destinations

Tourism Australia introduces traditional names across major destinations

Australia’s destination marketing gurus are introducing a duel-naming approach, to incorporate 60,000+ years of Indigenous custodianship, language, and knowledge into the mainstream.

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Tourism

Tourism Australia celebrates borders re-opening with new campaign “Come and Say G’Day”

This latest campaign almost gives Crocodile Dundee a run for its money, however, it lacks a certain pizazz that one can only get from the image of a young Paul Hogan carrying a large knife.

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Tourism

Tourism Australia launches new youth oriented holiday campaign

Young tourists are getting themselves ready to work and play the Australian way, which basically means counting down the minutes until you can get pissed in someone’s backyard.

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Destinations

Hamish Blake, Zoe Foster-Blake and Andy Lee front star-studded new Tourism Australia ad

The Aussie power couple are back for another Tourism Australia campaign, and they’ve brought a few of their celeb pals with them.

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Destinations

Tourism WA appoints new managing director

Tourism WA’s named its new boss who, you could argue, has a tough task ahead given the state’s strict border ways.

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Road & Rail

The Wiggles Team Up With Tourism Australia To Show Kids How To Travel “The Wiggly Way”

The Wiggles are teaching kids how to road trip across Australia. Rule one: pack a fruit salad and a few hot potatoes to snack on.

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Destinations

Tourism Australia launches next iteration of vaccination campaign

by Huntley Mitchell

Tourism Australia continues its vaccination push and, as always, the new video is beautifully shot.

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Destinations

Tourism Australia makes big media buying decision

Tourism Australia has appointed its media agency for the next five years, and confirms the pitch process was no holiday.

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Destinations

‘It’s our best shot for travel’: Tourism Australia launches vaccination campaign

by Huntley Mitchell

Keen to add to the groundswell of support for getting more jabs in arms and reducing vax hesitancy? Here are some slick new social media assets for you to deploy.

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Events

Tourism Minister kicks off ATE21

Tourism Australia’s largest annual travel trade event is well underway, with the arancini balls at the networking drinks proving a hit with Travel Weekly’s editor.

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