marketing spend

Technology

How to get your brand in front of buyers, not daydreamers

by Sponsored by Audience 360

We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

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Tourism

Here’s why travel brands should think twice before cutting their marketing spend

by Huntley Mitchell

Some travel brands may think it is wise to pull their advertising until things die down, but such a knee-jerk reaction to COVID-19 may prove more harmful than helpful.

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