Virgin Australia unveils new campaign for launch of ‘VA-X & Win’ comp
Whether your goal is to become a Velocity Frequent Flyer points millionaire or simply nab a set of Virgin PJs, this comp is definitely worth getting jabbed for.
Accor kickstarts massive local recruitment drive, launches city-focused campaign
Fancy a gig at the French hospitality giant? Well, it might be time to update the old CV, with more than 1,000 vacant roles waiting to be filled.
Flight Centre showcases agents’ expertise (and unveils new captains) in first-ever global brand campaign
A new captain and co-captains, a fresh tagline, a new microsite and a TikTok account – Skroo and his team sure didn’t muck around with Flight Centre’s first global campaign.
Tourism New Zealand shares messages of inspiration in new agent-focused campaign
Here’s a new marketing campaign from the Land of the Long White Cloud that’s specifically targeting all you agents out there. Sadly though, there’s no appearance by the hilarious Rhys Darby.
TEQ says Queensland is ‘Good to Go’ in new national campaign
Tourism and Events Queensland has unveiled a new campaign which, thankfully, doesn’t feature any nasty creatures like Irukandji jellyfish or Pauline Hanson.
Cue the inbreeding jokes: Unfortunate faux pas spotted in Tourism Tasmania’s new ad campaign
Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.
“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed
Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.
Tour operators front Tourism Australia’s new $38m marketing campaign
by Huntley Mitchell
It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.
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