marketing campaign

Aviation

Virgin Australia unveils new campaign for launch of ‘VA-X & Win’ comp

Whether your goal is to become a Velocity Frequent Flyer points millionaire or simply nab a set of Virgin PJs, this comp is definitely worth getting jabbed for.

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Hotels

Accor kickstarts massive local recruitment drive, launches city-focused campaign

Fancy a gig at the French hospitality giant? Well, it might be time to update the old CV, with more than 1,000 vacant roles waiting to be filled.

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Travel Agents

Flight Centre showcases agents’ expertise (and unveils new captains) in first-ever global brand campaign

A new captain and co-captains, a fresh tagline, a new microsite and a TikTok account – Skroo and his team sure didn’t muck around with Flight Centre’s first global campaign.

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Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

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Destinations

Tourism New Zealand shares messages of inspiration in new agent-focused campaign

Here’s a new marketing campaign from the Land of the Long White Cloud that’s specifically targeting all you agents out there. Sadly though, there’s no appearance by the hilarious Rhys Darby.

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Destinations

TEQ says Queensland is ‘Good to Go’ in new national campaign

Tourism and Events Queensland has unveiled a new campaign which, thankfully, doesn’t feature any nasty creatures like Irukandji jellyfish or Pauline Hanson.

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Destinations

Cue the inbreeding jokes: Unfortunate faux pas spotted in Tourism Tasmania’s new ad campaign

Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.

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Destinations

“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed

Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.

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Destinations

Tour operators front Tourism Australia’s new $38m marketing campaign

by Huntley Mitchell

It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.

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