It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

Here’s a new marketing campaign from the Land of the Long White Cloud that’s specifically targeting all you agents out there. Sadly though, there’s no appearance by the hilarious Rhys Darby.

Tourism and Events Queensland has unveiled a new campaign which, thankfully, doesn’t feature any nasty creatures like Irukandji jellyfish or Pauline Hanson.

Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.

Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.

It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.