Tourism NZ flags marketing shift
Tourism New Zealand is starting to explore the “next generation” of its 100% Pure campaign with the organisa...
Tourism NZ warns of "lurching" too far towards Asia
Tourism New Zealand will continue to target niche sectors in Australia as chief executive Kevin Bowler described it as &...
NZ targets a "big ask", says tourism chief
Tourism New Zealand chief executive Kevin Bowler has spoken of the need to target big spending tourists if the country i...
Tourists flock to NZ in record numbers
A record 2.7 million overseas visitors touched down in New Zealand last year, providing a shot in the arm for retailers,...
Tourism New Zealand opens new office in Brazil
Tourism New Zealand has opened a new office in Sao Paolo, Brazil, to ramp up its presence in the emerging markets of Lat...
Traditional markets remain a target, says TNZ
Tourism New Zealand chief executive Kevin Bowler has set his sights on maintaining growth from traditional source market...
NZ ramps up efforts in emerging markets
The funding boost handed to Tourism New Zealand will enable the agency to focus on emerging countries in addition to mai...
Australia leads NZ arrivals growth
Tourism New Zealand has been buoyed by a sharp rise in visitor arrivals as trade show TRENZ kicked off in Auckland today...