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Hotels

Accor doubles down on lifestyle segment with creation of new entity

“Fantastique”, “magnifique” and “très bon” were just some of the words Accor boss Sébastien Bazin used to describe the group’s new lifestyle move.

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Hotels

Accor debuts iconic Hyde brand in Australia

Travel Weekly asked if we could review the hip new spot, but the hotel giant politely declined after noticing our Birkenstocks and socks combo.

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