This new campaign will have you feeling more emotions than The Notebook and Marriage Story put together, albeit with far fewer celebrity appearances.

NSW’s cultural activities and natural landscapes give agents all they need to craft a family trip packed with joyful experiences for everyone.

NSW’s unique contrast of culture and nature is a recipe for memorable experiences you won’t find anywhere else– from sparkling Sydney to otherworldly desert landscapes

Featuring some very flash TV spots, the campaign highlights the state’s natural and cultural offerings, and it’s pretty bloody captivating.