Your ultimate agent guide to the Kimberley
by Sponsored by Tourism Western Australia
With domestic holidays firmly on the agenda for travel-starved Aussies, agents would be silly not to make the most of the current situation and become experts of their own backyard. Case in point: the Kimberley.
AAT Kings completes third Tassie guided holiday in big win for domestic tourism
The Aussie group tour legends have no doubt brought out the party poppers and the fairy bread to celebrate this milestone.
Western Australia and ACT change up border restrictions
by Huntley Mitchell
There’s been a loosening of restrictions. And by that, we mean those concerning domestic borders – not the undone button on the pants of Travel Weekly’s editor.
The two types of experiences Tourism Australia is banking on to drive the travel rebound
by Sponsored by Tourism Australia
The organisation plans to have a greater focus on two key areas that are in line with changing consumer behaviours and future traveller desires. Find out what they are here.
Australia turns itself into a gift shop as part of ‘Holiday Here This Year’ campaign
Aussies looking to expand their Christmas gift horizons beyond a Bunnings gift card and Big Mouth Billy Bass Singing Fish have been given a helping hand.
August tourism data reveals regional Australia fared better than capital cities
This story contains plenty of stats for those of you who are data-hungry. It also contains some stern words from ATIC’s Simon Westaway.
Accor partners with Tourism Australia to push for domestic bookings
Tourism Australia is partnering up for new campaigns left, right and centre, so don’t rule out a collab with Cardi B.
Latest figures reveal $33.7bn loss for Australia’s tourism industry
by Christian Fleetwood
The financial implications of the coronavirus pandemic on Australia’s tourism industry during the first half of 2020 have been revealed and, as expected, it’s not pretty.
Aussies urged to back tourism industry following $11.7bn drop in spending
The accompanying blackboard drawing pretty much sums up the latest tourism spend figures, so feel free to skip this story if you’re trying to avoid grim news.
STUDY: Cashed-up consumers, not JobKeeper, key to Australia’s tourism recovery
For an enhanced reading experience, we recommend glazing over this research while listening to Shirley Bassey’s classic hit “Big Spender”.
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