As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination marketing is more important than ever.

Despite what the accompanying image suggests, the “secret weapon” is not a bow and arrow or a set of darts. Or is it? You’ll have to click through and find out.

We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

Looking to save those precious pennies while international travel remains off the table? Here’s a solution that doesn’t involve a piggy bank or a financial adviser.