ad campaign

Destinations

Tourism Australia shows off new international ad to industry

by Huntley Mitchell

Missed out on the Destination Australia conference yesterday? Catch up on some of it here.

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Destinations

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

Did you enjoy the previous campaign by Lithuania’s capital city? Well, we can’t guarantee its new one is as raunchy, but it still contains an ample amount of wackiness.

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Destinations

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

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Aviation

EasyJet’s clever new ad is like a European holiday in under a minute

Need another reason to convince your clients that Europe is the place to be in 2020? This clever ad might do the trick.

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Technology

Agoda launches ‘Less Hassle, More Travel’ ad campaign

Agoda’s ‘Agojis’ front the OTA’s new brand campaign, which are not to be confused with emojis, animojis, Bitmojis, or Memojis.

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Destinations

Raunchy ad does wonders for tourism in little-known city

Lithuania’s infamous ‘G-spot of Europe’ campaign is having another moment, once again proving the age-old saying that sex sells.

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Aviation

‘Up, Up and Toupee’: Virgin Australia launches extremely amusing ad campaign

Following news of a mass staff cull in August and a capacity reduction just last week, Virgin has come good with this absolute belter of a campaign.

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Destinations

“Offensive”, “terrible” and “depressing”: South Australia tourism ad slammed

South Australia’s latest attempt to attract visitors to the state appears to have missed the mark, with its new campaign labelled “the saddest tourism ad ever”.

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Destinations

Tourism Solomons and Solomon Airlines launch first-ever Aussie TV campaign

by Huntley Mitchell

Mimicking the words of Neil Armstrong, Tourism Solomons and Solomon Airlines have taken “one giant leap” in the form of a new TV campaign.

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News

“It’s been a long road, man”: NBA star LeBron James stars in powerful luggage ad

by Edward Pollitt

Now, you’re probably thinking why we’ve decided to run this story about a travel luggage ad. We’re as baffled as you are, TBH.

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Destinations

New ad campaign encourages Melburnians to find ‘Your Happy Space’ in regional Victoria

Travel Weekly’s editor has found his happy place in the office today – in front of a fire he started in his desk bin with a glass of mulled wine and some s’mores.

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Technology

The North Face ‘hacks’ Wikipedia in controversial ad campaign featuring popular destinations

by Edward Pollitt

Travel Weekly staff would definitely wear more North Face. However, we live in fear of bear attacks and the outdoors generally.

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