Tourism
“There’s more to Australia than Ramsay Street” says Tourism Australia
We’re still going through the five stages of grief, but Tourism Australia says it’s finally time to “say goodbye”.
Cruise
P&O ad campaign distances itself from ferries
After P&O Ferries did a very loud and smelly fart in the office, P&O Cruises scuttled away to the corner in second hand embarrassment.
Cruise
Cunard launches greatest Aussie ad campaign to date
Cunard is coming back to Australia in style with a fresh new ad campaign. Now all we need is cruising to resume and we’re good to go!
Destinations
Tourism
Destination NSW Launches Vibrant “Feel New Sydney” Campaign
Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.
Events
Tourism Australia ambassador Chris Hemsworth goes off the “holiday here” script in new ad for Expo 2020 Dubai
It appears the Hollywood heartthrob has temporarily forgotten where his allegiance lies, fronting a big-budget ad for Dubai.
Aviation
British Airways staff (not actors) front airline’s first ad campaign since 2019
Got a minute to spare? Grab a cuppa and watch British Airways’ snazzy new ad starring the airline’s very own employees.
Wholesalers
New APT campaign focuses on the reality and resilience of travel
Ease your way into the week with this movie-length campaign! Well, it’s not really movie-length, unless you watch it around 90 times, which we intend to do this afternoon.
Destinations
Tourism authority under fire for ad showing elderly woman flipping the bird
This ad for Berlin’s tourism authority proves the Germans do or don’t have a sense of humour. It’s largely inconclusive.
Hotels
Hotel chain offers to “save your marriage” in witty post-lockdown campaign
This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.
Destinations
Visit California gets cheeky with new text message campaign
The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.
Destinations
Cue the inbreeding jokes: Unfortunate faux pas spotted in Tourism Tasmania’s new ad campaign
Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.
Destinations
Tourism Australia shows off new international ad to industry
by Huntley Mitchell
Missed out on the Destination Australia conference yesterday? Catch up on some of it here.