ad campaign

Hotels

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.

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Destinations

Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.

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Destinations

Cue the inbreeding jokes: Unfortunate faux pas spotted in Tourism Tasmania’s new ad campaign

Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.

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Destinations

Tourism Australia shows off new international ad to industry

by Huntley Mitchell

Missed out on the Destination Australia conference yesterday? Catch up on some of it here.

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Destinations

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

Did you enjoy the previous campaign by Lithuania’s capital city? Well, we can’t guarantee its new one is as raunchy, but it still contains an ample amount of wackiness.

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Destinations

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

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Aviation

EasyJet’s clever new ad is like a European holiday in under a minute

Need another reason to convince your clients that Europe is the place to be in 2020? This clever ad might do the trick.

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Technology

Agoda launches ‘Less Hassle, More Travel’ ad campaign

Agoda’s ‘Agojis’ front the OTA’s new brand campaign, which are not to be confused with emojis, animojis, Bitmojis, or Memojis.

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Destinations

Raunchy ad does wonders for tourism in little-known city

Lithuania’s infamous ‘G-spot of Europe’ campaign is having another moment, once again proving the age-old saying that sex sells.

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Aviation

‘Up, Up and Toupee’: Virgin Australia launches extremely amusing ad campaign

Following news of a mass staff cull in August and a capacity reduction just last week, Virgin has come good with this absolute belter of a campaign.

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Destinations

“Offensive”, “terrible” and “depressing”: South Australia tourism ad slammed

South Australia’s latest attempt to attract visitors to the state appears to have missed the mark, with its new campaign labelled “the saddest tourism ad ever”.

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Destinations

Tourism Solomons and Solomon Airlines launch first-ever Aussie TV campaign

by Huntley Mitchell

Mimicking the words of Neil Armstrong, Tourism Solomons and Solomon Airlines have taken “one giant leap” in the form of a new TV campaign.

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