ad campaign

Tourism

“There’s more to Australia than Ramsay Street” says Tourism Australia

We’re still going through the five stages of grief, but Tourism Australia says it’s finally time to “say goodbye”.

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Cruise

P&O ad campaign distances itself from ferries

After P&O Ferries did a very loud and smelly fart in the office, P&O Cruises scuttled away to the corner in second hand embarrassment.

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Cruise

Cunard launches greatest Aussie ad campaign to date

Cunard is coming back to Australia in style with a fresh new ad campaign. Now all we need is cruising to resume and we’re good to go!

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Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

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Events

Tourism Australia ambassador Chris Hemsworth goes off the “holiday here” script in new ad for Expo 2020 Dubai

It appears the Hollywood heartthrob has temporarily forgotten where his allegiance lies, fronting a big-budget ad for Dubai.

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Aviation

British Airways staff (not actors) front airline’s first ad campaign since 2019

Got a minute to spare? Grab a cuppa and watch British Airways’ snazzy new ad starring the airline’s very own employees.

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Wholesalers

New APT campaign focuses on the reality and resilience of travel

Ease your way into the week with this movie-length campaign! Well, it’s not really movie-length, unless you watch it around 90 times, which we intend to do this afternoon.

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Destinations

Tourism authority under fire for ad showing elderly woman flipping the bird

This ad for Berlin’s tourism authority proves the Germans do or don’t have a sense of humour. It’s largely inconclusive.

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Hotels

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.

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Destinations

Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.

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Destinations

Cue the inbreeding jokes: Unfortunate faux pas spotted in Tourism Tasmania’s new ad campaign

Despite its new ad campaign being visually stunning, the Apple Isle still can’t shake its inbred tag.

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Destinations

Tourism Australia shows off new international ad to industry

by Huntley Mitchell

Missed out on the Destination Australia conference yesterday? Catch up on some of it here.

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