Zadro has been appointed as the public and media relations agency for AIME 2016, taking over the account from global firm Ogilvy PR.
The Sydney based agency has a long history representing clients and associations in the business events industry, with managing director Felicity Zadro an attendee of AIME for the past decade.
“Zadro has been a dedicated member of the business events industry for many years, working through our clients, and the associations we support,” Zadro said.
“AIME is the pinnacle gathering of the events industry and represents an innovative and inspiring community of like-minded people. The new communications and PR strategy that is being implemented in the lead up to the 2016 show is crucial to the ongoing strength of the industry and opens the door for inspiration to abound all year round.”
Reed Travel Exhibitions ibtm events portfolio director, Sallie Coventry said Zadro will be “well positioned” to contributing to the show in 2016.
AIME will be held between 23 – 24 February 2016 in Melbourne, however an events director has yet to be announced following the sudden departure of Jacqui Timmins in April.