YHA Australia names new CEO and chair

YHA Australia names new CEO and chair

Budget accommodation network YHA has refreshed its local leadership team with the appointment of a new CEO and chair.

Tracey Powell, who was formerly vice chair of YHA Australia, has been elected as chair by the non-profit’s board of directors.

Powell has served on YHA boards for the past 10 years and is the Principal of an Adelaide-based business and marketing consultancy.

Paul McGrath has commenced as chief executive of YHA Australia, based in Sydney. He holds responsibility for a network of over 60 youth hostels across Australia, a base of 400,000 members, over 200 employees, and annual organisational turnover of $46 million.

McGrath has racked up extensive industry experience, including managerial stints at The Travel Corporation, Creative Holidays and Qantas Holidays.

Most recently, he was the director of strategy and transformation at cosmetics manufacturer Jurlique – a role he held for approximately two years.

Commenting on McGrath’s appointment, Powell said: “We are really excited for Paul to join YHA at such a pivotal time in the business.

“Paul brings a wealth of industry knowledge and experience with him, in addition to valuable global marketing, brand and digital innovation skills.

“Paul’s customer-centric approach and strong alignment to our values, vision and mission will enable him to successfully lead a thriving and sustainable YHA of the future.”

McGrath described the opportunity to lead the iconic tourism organisation was “an honour”.

“We are currently dealing with significant global challenges, and I look forward to leading YHA to rebuild from the foundations up, once the recovery in tourism begins,” he said.

“YHA has a close alignment to my personal values, and a strong reputation as a place of passionate people, incredible assets and with a solid legacy.”

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