Why QLD is trying to “ban rain” from weather forecasts

Why QLD is trying to “ban rain” from weather forecasts

Yes, you read that headline correctly; the Queensland Tourism Industry Council (QTIC) wants the weather forecasts for their state to be a bit more inviting – regardless of the reality.

According to an article from news.com.auQTIC thinks bad weather forecasts are discouraging day-trippers and impacting their tourism negatively, going as far as requesting the Bureau of Meteorology to be more lenient in its reporting.

Per news, QTIC’s Chief Executive Daniel Gschwind said the current language used to forecast weather should be changed, citing examples such as “partly cloudy” and “chance of rain”, which he’d like switched to “mostly sunny” and “likely sunshine”.

Some other examples included swapping “showers” and “overcast” to “cooling down rain (after a hot day)” and “cool day”.

giphy

According to news, Gschwind said, “Weather messaging has a significant impact on weekend, spontaneous and daytrip travel plans.

“We prefer the ‘glass half full’ option when it comes to weather reporting — for example, ‘mainly sunny’ is more encouraging to domestic travel­lers than ‘chance of rain’.”

In Gschwind’s opinion, he feels that the negative forecasts of showers and rain should actually be marketed as kind of ‘drawcards’ for visitors, per news.com.au.

“Rain in Queensland doesn’t have the same implications as the northern hemisphere. I don’t think it should be framed in a bad way. It could even be described as a ‘cooling down shower’ or something.”

Speaking to news.com.au, University of Queensland tourism expert Dr Pierre Benckendorff explained how positive weather forecasts can actually impact visitor’s attitude or intention to visit a destination.

“We certainly see a downturn in occupancy at hotels and visitation at attrac­tions when the weather forecast is less favourable. ‘Partly cloudy’ or ‘overcast’ does not tell tourists a lot,” he told news.

“More positive language that would still inform other industries without spooking tourists would certainly help.

“Unfavourable forecasts certainly impact on day trippers, possibly impact on short-stay visits but are unlikely to impact on long-haul visitors from interstate or overseas.”

According to news.com.au, a Bureau of Meteorology spokesman said, “A broad range of indus­tries rely on accurate weather forecasts in their operations, and that these forecasts also influence how the public spends their leisure time.

“The most recent improvements to the rainfall forecast have delivered more specific, probabilistic forecasts to better inform our customers.”

So that’s a no, then?

Email the Travel Weekly team at traveldesk@travelweekly.com.au

    Latest comments
queensland Queensland Tourism Industry Council weather

Latest News

  • Attractions

Pop Up North Queensland arts festival pioneering Performances and Projects

A performance marking First Nations’ history and connection to the water and land along Townsville’s famous Strand Promenade will take place on Thursday, August 1. This powerful event marks the opening of North Queensland’s place-based contemporary arts festival, PUNQ (Pop Up North Queensland) and begins a program where local, national and international artists activate and […]

  • Aviation
  • News

UPDATE: Crash compensation unlikely, says head of digital disruption payment system

Southern Cross Travel Insurance says it will be covering claimable losses caused by the Crowdstrike global network outage event, despite its own operations not being affected. “We will be covering claimable losses caused by this event, provided all other conditions and criteria for cover are met (and subject to any limits, sub-limits and/or any exclusions […]

  • Food & Beverage

Exciting culinary experiences across Asia

Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]

  • Regional
  • Tour Operators

On Foot Holidays launches Ligurian Hills hiking tour promotion

Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

  • Products

Mandarin Oriental takes a dive into swimwear with $360 board shorts

If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

  • Health & Wellness
  • Luxury

Trisara showcases sustainable dining via wellspring program

Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]