Tourism

Who’s happy about lower AUD? Tourists

Daisy Melwani / AAP

Solid increase in overseas visitors: data

Record numbers of foreign travellers are coming to Australia and they are spending big and staying longer.

Tourism Minister Steve Ciobo said expenditure from international visitors went up by $5.5 billion to a record high of $36.6 billion last year.

The number of visitors was up eight per cent to 6.9 million.

Tourism Australia Managing Director, John O’Sullivan said the Australian tourism industry had saved it best 2015 quarter until last, rounding off an impressive 12 months of growth which had seen international spending increase 18% to $36.6 billion.

“These numbers don’t really need much talking up – they really speak for themselves. For us, the story is about yield, with international spending growing last year at more than twice the rate of our already strong international arrivals. This moves us another significant step closer towards achieving our Tourism 2020 targets. All our key markets made substantial contributions in 2015 and with an exciting new global campaign starting to roll out, we have the opportunity to maintain this momentum into 2016 and beyond,” he said.

Sullivan commented on TA’s Restaurant Australia focus which began in December 2013 saying “we have seen spend growth of 21.1% on F&W over the two-year period – an increase of $886 million. If you remember we set a two-year target back then to increase F&W spend by an additional $500 million, so we’ve exceeded that target by some way. So F&W remains an important component of trip spending, with one in five dollars spent in Australia on food and wine”.

However Tourism & Transport Forum Australia Margy Osmond is petitioning for the government to
“develop a strategy to make tourism a cornerstone of our economy”.

“We have just recently passed the milestone of more than one million Chinese visitors coming to Australia but that is still less than one per cent of the 130 million Chinese expected to head overseas this year.

“Chinese visitors spent an amazing $8.3 billion last year which is up 45 per cent on the previous year – we talk about the end of the mining boom, well here is the tourism boom and our potential market is only getting bigger and bigger each year.

“We are very pleased to have a dedicated Tourism Minister once again being a vocal advocate for the sector within the Federal Government.

“Minister Colbeck has overseen and championed some significant changes with additional flight capacity and visa reforms which are helping support these record-breaking figures.

“But there is so much more that can be done if we are prepared to roll up our sleeves and develop a stronger reform agenda for the tourism sector.

“The Government needs to continue to invest in Tourism Australia and the fantastic work it does marketing Australia overseas – that is money well spent with research showing every dollar invested generates a $15 return.

“Reducing the regulatory burden of coming to Australia for business or holiday is crucial especially for the lucrative Chinese market. We are still charging Chinese visitors $135 for a visa when other nations are paying as low as $20.

“Improving the visitor experience at our international gateways with new biometric technologies should also be a priority.”

Highlights for the December 2015 quarter included an overall spending up 21%, adding $1.8 billion to visitor spend, of which most came from China (up 44%), USA, (up 35%) and UK (up 27%). South Korea recorded the highest percentage growth of all TA’s target markets (up 51%).

For the year, total international visitor spend reached $36.6 billion, up 18% or $5.5 billion over the 12 month period, visitor spending grew faster (+18%) than international arrivals (+8%) and Chinese visitor spending grew 44%, reaching a record $8.3 billion and edging closer to the $9 billion figure originally forecasted for the market in 2010 when Tourism 2020 was launched.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Wholesalers

Aussie wholesaler expands to New Zealand

Staff at an Aussie wholesaler are beginning to work phrases like “choice bro”, “sweet as” and “chur” into their vocabulary upon receipt of this news.

Share

CommentComments

Cruise

Coronavirus: Diamond Princess passengers die, as two evacuated Aussies test positive

The coronavirus outbreak continues to wreak havoc on the travel industry, prompting the federal government to extend its travel ban for another week.

Share

CommentComments

Aviation

Sydney Airport CEO pleased with “resilient” full-year results

by Huntley Mitchell

Geoff Culbert has remained upbeat about the company’s full-year results against what he says were “some of the toughest trading conditions we’ve seen since the financial crisis”.

Share

CommentComments

Tourism

Experience Co. swings to $7.1 million first-half loss

by Huntley Mitchell

The ASX-listed company has fallen into the red in the first half of the 2020 financial year, with “unfavourable” weather conditions partly to blame.

Share

CommentComments

Hotels

Daredevil completes heart-stopping tightrope walk above Hawaiian hotel

A world-renown high-wire walker has made history by completing a tightrope walk between two hotel towers 15 storeys up.

Share

CommentComments

Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Aussie snowboarders looking to shred the slopes of Japan this snow season now have another reason to book their trip.

Share

CommentComments

Travel Agents

Agent Wrap: Visit USA Expo wraps up, Uniworld’s Night of Nights, Silversea rewards agents + MORE!

Get a load of all the smiling faces featured in this week’s Agent Wrap! You’ll be smiling too when you see all the deals and famil offers.

Share

CommentComments

Technology

Webjet and Cover-More form new travel insurance partnership

In other news, Travel Weekly’s editor and deputy editor are currently forming a formidable partnership at the crease in the office cricket tournament.

Share

CommentComments

Tourism

Flavour of the Week: SIA’s senior management changes, Accor’s new comms director + MORE!

This week’s flavour is tangy with a hint of fresh industry appointments. Or maybe that’s just the salt and vinegar chips Travel Weekly’s editor was eating while he proofread this article.

Share

CommentComments

Destinations

Influencer visits IKEA store, fools followers into thinking she’s in Bali

This savvy influencer somehow convinced her followers she was in Indonesia when, in reality, she just took a trip to her local furniture store.

Share

CommentComments

Wholesalers

ACCESS DENIED: Excite’s booking platform is now closed

by Huntley Mitchell

Were you planning on retrieving some booking info from Excite Holidays’ platform? Well, unfortunately you’ve left it too late.

Share

CommentComments

Road & Rail

Road & Rail Wrap: DriveAway’s new call centre, Amtrak Vacations sale + MORE!

Yes, it’s our weekly dose of news covering all things on the railway tracks and on the road. We’ve even gone off-road for this wrap!

Share

CommentComments