whiteGREY lands Hawaiian Airlines

whiteGREY lands Hawaiian Airlines

After a highly competitive pitch, Hawaiian Airlines has appointed whiteGREY as its selected agency partner of choice, to support its overall marketing strategy throughout Australia and New Zealand.

whiteGREY will be responsible for strategy, creative, events and sponsorships. whiteGREY will be partnering closely with WPP AUNZ agency, MediaCom, regarding all media requirements.

“We are thrilled to be leading the marketing strategy for Hawaiian Airlines to raise brand awareness, consideration and ultimately promote direct bookings to Hawaii from Australia and New Zealand,” Lee Simpson, CEO, whiteGREY said.

“We enjoyed learning about the culture of Hawaii and working to find the truth about what makes Hawaiian Airlines so special.

“It was also a great opportunity to showcase our capabilities in creativity and technology across the whole customer experience journey. We look forward to partnering with MediaCom to build the business in this important market.”

“MediaCom is extremely excited to be continuing its relationship with Hawaiian Airlines. Having worked with them, through our partnership with Cole & Weber on digital and performance media since 2015, we have developed a strong understanding of their brand and we are looking forward to now working in collaboration with whiteGREY to drive strong business results across all media channels,” Katherine Williams, Managing Director, MediaCom Brisbane said

“whiteGREY brought together a team of travel experts, and demonstrated a clear understanding and passion for our brand,” Rob Sorensen, VP of Marketing, Hawaiian Airlines said

“We are excited to have found a true marketing partner and look forward to a successful partnership and some outstanding work which will make our brand stand out against our competitors and encourage more Australian and NZ travellers to enjoy the unique experience of flying with Hawaiian Airlines.”

Work will commence in January 2019 and will be led out of whiteGREY’s Sydney office.

whiteGREY and MediaCom are part of WPP AUNZ, Australasia’s leading marketing communications group.

Latest News

  • Destinations

European Waterways targets multi-generational families with ‘Floating Villa’ deal

In today’s fast-paced world, finding quality time for multi-generational bonding can be a challenge. European Waterways’ hotel barge cruises offer families the opportunity to enjoy the ultimate luxury vacation with a private charter experience. They say  “it’s like having your own private ‘floating villa’ in a different village every day, made extra special by a […]

  • Cruise

Luxury Escapes launches ‘sail away’ sale

Luxury Escapes has announced its biggest cruise event of the year.  The limited-time Sail Away Sale gives cruisers the chance to experience luxury at a cheaper price point. The selection of handpicked offers include exclusive add-ons such as generous onboard credit, bonus value, pre & post-cruise stays, and more.  Destinations including Europe, Asia, Australia, and […]

  • Aviation

Rex-owned National Jet Express (NJE) adds weekly charter between Brisbane and Orange

National Jet Express (NJE), a Rex Group member, today announced the commencement of weekly charter services between Brisbane and Orange in NSW for mining and civil contractor These services represent NJE’s eighth destination on the East Coast since commencing services from Brisbane in July 2023, and its first port in NSW. “We are delighted to […]

  • Aviation

Bonza hires restructuring advisory amid turbulence at Miami-based owner 777 Partners

The financiers of low-cost regional airline Bonza have hired restructuring advisory KordaMentha to give them advice on the operations of the airline. Bonza, which launched in January last year, is a budget airline based on the Gold Coast. They fly to regional areas such as Cairns but do not fly to Sydney or Brisbane (they […]

  • Events
  • Tour Operators

Best friends or frenemies? What is the REAL relationship between sales and marketing?

It’s the age-old business conundrum and a conundrum that becomes all the more important when budgets are squeezed.  Which is more important, sales or marketing? The answer depends on who you ask, Journey Beyond’s Justine Lally and Alicia Triggs say. (Lead Image: Justine Lally  and Alicia Triggs ) Journey Beyond is an experiential tourism group […]