What’s behind Guldsmeden Hotels’ industry leading sustainability stance?

What’s behind Guldsmeden Hotels’ industry leading sustainability stance?

Nestled in the heart of Berlin is Lulu Guldsmeden, a charming hotel that blends a warm atmosphere with spacious, eye-catching rooms and a focus on sustainability.

A recent trip to Berlin saw us enjoy a few nights at the hotel.

Located in Potsdamer, the hotel is a short walk from a train station and food options and with bikes available in reception, you are connected to nearly any (uber-cool) street in Berlin.

The rooms are unique, featuring sleek contemporary design that fuses Nordic influence and Balinese spirit.

Our ‘Loft for 3’ room would be the perfect small family room with a fun loft bed for kids make the most of high ceilings.

But what really caught our attention was a chat with the hotels general manager, Nick Zilinski who told us the property was the first in Germany to be certified with a Gold Status organic food label among other sustainability awards.

So we thought we needed to learn a little more about the brand!

‘Loft for 3’ at Hotel LuLu Guldsmeden. (Supplied)

The first Hotel Guldsmeden was opened in 1999 in Guldsmedgade, Denmark – hence the group name.

The word “Guldsmeden” has two meanings in Danish: – goldsmith and dragonfly – the latter of which has become the icon of choice for the Guldsmeden brand.

Today the Guldsmeden brand includes ten hotels in Copenhagen, Berlin, Oslo, Reykjavik as well as on the Côte d’Azur and Bali.

Sustainability plays a major role at Guldsmeden Hotels, all hotels have been ‘Green Globe’ certified, and although it’s always been important to the brand, it wasn’t always highlighted.

Fun for the whole family at Hotel Lulu Guldsmeden.

“Guldsmeden has been driven by a passion for sustainability since the beginning, due to the founders and owners, Sandra and Marc, for whom sustainable values are important,” Hotel LuLu Guldsmeden general manager Nick Zilinski said.

“But sustainability was not really part of our external communication for the first 10 years, which is strange to think about now – but sustainability was not considered a selling point back then, we simply did it because it made sense to us.

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