Around 150 members of the tourism industry converged on Doltone House, Hyde Park in Sydney on Friday to celebrate another successful Expo Week for Visit USA.
The breakfast event featured a panel discussion hosted by Mumbrella’s Damien Francis, a fantastic prize draw from Hawaiian Airlines and some very delicious breakfast food.
Not to mention the mimosas.
Before the discussion panel kicked off, Hawaiian Airlines regional director, Andrew Stanbury drew the major prize giveaway including return airfares, and a three-night stay at Surfjack Hotel from Aqua Aston Hotels won by Claire Haggarty of Insight Vacations.
The discussion panel featured Avi Mannis – senior vice president at Hawaiian Airlines, Anne Madison – chief strategy and communications officer for Brand USA, Carolyn Childs – CEO and co-founder of My Travel Research and Tara Harris – head of media at Intrepid Travel.
“The USA has more repeat business than ever before with Australian travellers staying 21 to 22 nights,” said Madison.
“Statistics from the National Travel & Tourism Office highlight that 72 per cent of Australian travellers to the U.S. are repeat visitors and the Australian market is projected to grow 22 per cent between 2017-2023.
“We’re also seeing Australians travelling to five, six and sometimes seven US states, and that’s really gratifying fo us, because it’s a big part of Brand USA’s role to market the entire USA.
“As marketers Brand USA, Visit USA and all the many US tourism partners that are active in Australia to drive growth are providing an emotional connection that is really important to Australians. Every 15 seconds a baby boomer becomes a silver traveller, and this silver traveller describes the USA as adventurous, friendly and energetic, as such today we’re connecting those opportunities with them.”