Travel Agents

Virtuoso APAC MD on rethinking travel: “It’s about communities not destinations”

Ali Coulton

We are LIVING for all the fantastic industry news trickling out of Virtuoso’s Travel Week in Las Vegas!

It’s helping us live vicariously through the attendees and pretend we’re spending the week in sunny Vegas instead of freezing Sydney.

MerryRequiredAngelfish-size_restricted

Today the luxury travel network revealed a whole range of key insights into Australia’s favourite destinations and celebrated a whole range of cruise and lifestyle partners. You can read more about the awards here.

To satisfy our FOMO, we did a little snooping of our own and had a chat with Virtuoso’s APAC managing director, Michael Londregan to get the drop on the latest luxury travel trends.

He told us technology has paved the way for some fantastic new behavioural patterns amongst consumers, connecting them in ways that were previously impossible.

“We’ve spent all of our lives in the travel industry thinking we all live in really separate places with separate trends,” Londregan said. 

“What I think we’ve missed is how connected we are. There’s no doubt that we have technology to thank for this.”

Here’s what he’s getting at: market segments, or communities, are getting more strongly defined by our abilities to connect with like-minded people online.

Young woman in Budapest

“If you’re somebody who’s into health and wellness, you’re part of a global health and wellness community because of technology,” he said.

“If you decide to try a new retreat in the Maldives and you’re connected to this community globally, you’re not just telling people in Mossman about your trip, you tell all your friends in Hong Kong, London or wherever.”

Londregan said these new connections could have huge implications on how the travel industry operates.

“Maybe we have our travel business set up for an old paradigm where all the brochures on the rack are about destinations, where really what they should be about is communities,” Londregan told us.

“We generally think of people being segmented by where they wanna go but actually they’re becoming segmented by what they’re passionate about.”

“And maybe our brochures should say ‘Food and wine’, ‘Adventure’, ‘Family retreats’, ‘Health and Wellness’ and then within that, there are all the destinations and the product that relates to that segment within those destinations.”


Do you have something to say about this? Get in touch with Travel Weekly Editor Ali Coulton at alexandra@travelweekly.com.au

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Canberra Airport closed as fire services use airfield to fight “out of control” bushfire

Canberra Airport has cancelled departures and arrivals as its airfield is used by aviation fire services to facilitate aerial firefighting efforts.

Share

CommentComments

Hotels

Hotel Wrap: Accor’s new rideshare partner, Melia Hotels International opens first Thai hotel + MORE!

Welcome to the Hotel Wrap. This week’s addition features some gobsmackingly wonderful properties which we warn could cause a severe case of FOMO.

Share

CommentComments

Road & Rail

Road & Rail Wrap: Railbookers and Amtrak sale, Indian Railways to introduce pod hotel + MORE!

Planning your next overseas trip but riddled with flight shame? Bury some of it on receipt of this week’s Road & Rail Wrap.

Share

CommentComments

Tourism

Leading demographer says purpose is defining modern-day travel

by Christian Fleetwood

Purpose, aspiration, and the pursuit of authentic experiences are defining the way we travel, according to a well-known Australian demographer.

Share

CommentComments

Wholesalers

The Excite Holidays news that agents didn’t want to receive

by Huntley Mitchell

The first creditors meeting about the collapse of Excite Holidays has revealed the wholesaler’s debt is estimated to be up to $35.1 million, and the news gets worse.

Share

CommentComments

Destinations

Tourism Australia launches ‘Holiday Here This Year’ campaign to boost bushfire recovery

It’s yet another campaign from Tourism Australia. Hopefully this one won’t need to be pulled like the Kylie ad.

Share

CommentComments

Technology

Webjet boss scores massive pay rise, as sale speculation lingers

by Huntley Mitchell

John Guscic’s salary has almost doubled, meaning he’s probably down at his local Maserati dealership right now purchasing a new sports car or few.

Share

CommentComments

Cruise

Viking unveils new online trade marketing centre

Do you find selling Viking is a bit of a breeze? Well, prepare to put both feet up and recline your office chair thanks to the cruise line’s newest offering.

Share

CommentComments

Aviation

Velocity Frequent Flyer’s CEO to fly the coop

Karl Schuster will be shedding a tear or two over his impending departure, as he prepares to kiss goodbye unlimited Velocity Frequent Flyer points and free stays on Sir Richard’s private island.

Share

CommentComments

Aviation

Flight diverted after passenger takes off pants, kicks chairs and hits flight attendant

According to fellow passengers, the man’s girlfriend also got involved by spitting at them and threatening legal action.

Share

CommentComments

Aviation

Boeing: Judge orders pilots suing manufacturer over 737 MAX to reveal their names

by Christian Fleetwood

Pilots suing Boeing over lost wages have been given an ultimatum: reveal their names or withdraw the case.

Share

CommentComments

Travel Agents

Failed travel agency issued customers fake plane tickets before going under

Yet another travel agency has filed for liquidation, this time after issuing customers with fake plane tickets.

Share

CommentComments