Virgin Australia unveils new campaign for launch of ‘VA-X & Win’ comp

Virgin Australia unveils new campaign for launch of ‘VA-X & Win’ comp
By Travel Weekly


Virgin Australia has today opened its ‘VA-X & Win’ competition to thank COVID-vaccinated Aussies who have played their part in protecting the community and reopening the country, with a chance to win from hundreds of prizes.

First announced in June, the total competition prize pool is valued at more than $150,000, with the major prize making one lucky Australian a Velocity Frequent Flyer points millionaire.

Other prizes include business-class flights, Virgin Australia Lounge memberships and dozens of the airline’s pyjama sets.

Fully-vaccinated Australians have until 31 December 2021 to enter the competition through a simple process.

To coincide with the opening of the competition, Virgin has released a new marketing campaign that pokes a bit of fun at the current constraints on the nation.

The campaign shows two Virgin passengers who are missing the special feeling that comes with flying so much so that they try to recreate the experience from the comfort of their own homes.

Time quickly fast forwards to a world where borders have reopened and the passengers are finally reunited with their old lives and the real Virgin flying experience once again.

The videos will be housed on the airline’s social media channels before being aired on the Seven Network during the broadcast of the AFL Grand Final on 25 September 2021. Virgin is the official airline of the league.

The airline has also opened a promotion today for vaccinated employees who get the jab before 15 November 2021. Incentives include a holiday to Hamilton Island, additional annual leave, business-class flights and Lounge memberships.

It comes shortly after Virgin announced it was commencing consultation with unions and employees to require COVID-19 vaccination for all team members.

Virgin Australia Group CEO and managing director Jayne Hrdlicka said vaccination was Australia’s ticket to freedom.

“Vaccination is our way back to the things we love and the people we miss, and most importantly, it’s the only way we can protect the lives and livelihoods of all Australians,” she said.

“We are all in this together, and the sooner we are vaccinated to the thresholds required by government, the sooner we can return to a quality way of life that includes travelling freely within our own country and abroad.

“We are offering an opportunity for every fully vaccinated Australian aged 18 and over to enter the Virgin Australia VA-X & Win competition for simply rolling up their sleeve, getting vaccinated and protecting their community and the future of our country.”

Competition winners will be notified by 13 January 2022. All winners will be required to provide proof of vaccination through an easy-to-use verification process, details of which will be provided upon notification of their winning entry.

Virgin noted that it will not retain proof of vaccination collected from the winners after their status has been verified.

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