Virgin Australia appoints new media agency

Onslow Western Australia October 10 2018: Virgin Australia Regional Airlines (VARA) Fokker 100 fuselage and tail at Onslow Airport in the north west of WA in support of fly in fly out mining industry

Airline Virgin Australia has confirmed it has awarded its media planning and buying account to PHD following a closed RFP.

PHD will work across Virgin’s offline, digital and performance media planning and buying.

The account was previously held by Dentsu Aegis Network’s Carat and Columbus. Virgin will work with both incumbents over the next three months on the transition.

A Virgin spokesperson said: “We have worked with Carat for eight years and Columbus for the last few years. We thank these agencies and their great people for their support and contribution to our business.”

“We have run a robust process, and thank all the participants for bringing such great thinking and passion to our business.

“We look forward to be working with PHD, as part of Omnicom Media Group, across the whole of our media planning and buying needs. We were impressed with their capabilities, tools and culture.”

The appointment comes not long after Tourism New Zealand chose Mindshare to handle its global media account, which is worth an estimated $35 million.

Latest News

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]

  • News

Travel becomes the leading retirement priority in latest Equip Super research

A staggering 71 per cent of Australians are prioritising spending their retirement savings on travel, according to a recent survey by leading superannuation fund, Equip Super. Health concerns were ranked as second as the most significant priority in retirement with 56 per cent and spending on hobbies and interests takes the third spot at 54 […]