Viking revamps marketing tools for Aussie agents

Viking revamps marketing tools for Aussie agents

Viking has stepped up its support for Aussie and Kiwi travel agents by revamping its marketing centre.

The enhanced platform now includes a brand new marketing toolkit purpose-built to provide guidance on how to access and use the many assets Viking makes available through its existing travel agent portal.  

A new section – About Viking – has also been added to the marketing centre, providing easy to access information about the brand’s fleet and its Australian and New Zealand sales team.

“Our trade partners are the key to our success, and particularly in the current times, it is essential we continue to support them in driving business,” Viking’s trade marketing manager, Erin Kramer, said.

“Understanding the Viking brand and then having the assets to go to market is a key tool for agents.

“The new marketing tool kit is, in essence, a guide that showcases all of the tools we make available to our partners, where to find them, and how we can assist them in using those assets most effectively to market and sell the Viking product to their clients.”

Agents can use their existing portal login details to access the cruise line’s marketing centre and marketing toolkit.

The cruise line has also launched a new trade incentive aimed at generating bookings and boosting marketing activity in the leadup to Christmas.

All new river, ocean and expedition bookings and all rebookings made and deposited in the month of November will go in the draw to win a share of $1,500 worth of Rewards by Viking points.

Latest News

  • Regional
  • Tour Operators

On Foot Holidays launches Ligurian Hills hiking tour promotion

Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

  • Products

Mandarin Oriental takes a dive into swimwear with $360 board shorts

If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

  • Health & Wellness
  • Luxury

Trisara showcases sustainable dining via wellspring program

Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]