Victoria’s Rutherglen named Australia’s trendiest location

Victoria’s Rutherglen named Australia’s trendiest location
Edited by Travel Weekly

    Melbourne is often dubbed as Australia’s trendiest and coolest city, however, there are plenty of other up-and-coming regions vying for that title, including Victoria’s Rutherglen.

    B2C Furniture did an analysis of every major Australian city, ranking the number of cafes, markets, vintage shops, theatres, street art murals, and art galleries. They then created a custom index to rank each area based on these factors.

    B2C Furniture’s General Manager, Stacey Clarke, said: “In Australia, we are blessed with an array of cities, each with something unique to offer. While some people like to be a part of the hustle and bustle of trendy neighbourhoods, others enjoy switching off in seclusion.

    B2C Trendiest locations index

    B2C Trendiest locations index

    “Interestingly, Rutherglen beat out major capital cities such as Brisbane, Perth, Canberra and Melbourne to be named Australia’s coolest spot. It shows that destinations outside the major capital cities have much to offer from cafe culture to historical theatres.”


    Rutherglen beats out Queensland’s Gold Coast and is crowned Australia’s trendiest spot. It is located in northeast Victoria, near the Murray River border of NSW in the historic gold town turned wine-growing district. It had the highest number of art galleries at 99 and the highest numbers of street markets at 110.

    Feature image: Tastes of Rutherglen. (Supplied) 

    Gold Coast

    Coming in at a close second is the Gold Coast, a popular tourist destination and a highly sought-after lifestyle as shown by booming property prices. The area is famous for its natural beauty, the many businesses, and the highest number of theatres in the top 10 list such as the Home of the Arts (HOTA).

    The index also showed the least-trendiest locations with Lawson and Valley Heights ranking the lowest.

    B2C Furniture least trendy indexB2C Furniture least trendy index

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