Travel Agents

Victorian-based agent pivots to producing branded face masks

Now that face masks are part of our everyday lives, one agent has decided to draw on some old skills to make a little extra cash on the side.

Before becoming a travel consultant, Fiona Oliver, owner of Victorian agency Travel & Cruise Castlemaine, owned a sports store and regularly produced trophies and branded merchandise for local teams.

Now, with her agency essentially in a COVID-induced holding pattern, she’s decided the time is right to dust off the equipment and start producing branded face masks for local businesses and travel companies.

“When all this started, like many other agents I thought about diversifying and I considered a number of new product lines,” said Oliver.

“Ultimately, I thought it might be best to stick with what I know, and that’s sublimation, which is a printing technique that allows you to print directly on to specialised material.

“So, I upgraded my old printing equipment, ordered some masks and began using our specialised software to create designs featuring business logos.

“So far, we’ve produced face masks that are branded with Travel & Cruise Castlemaine and Travellers Choice, and I’m now approaching local businesses to see if they are interested.”

Oliver said she will also promote the masks, which incorporate charcoal filters and are totally washable, to travel companies.

“Even when international borders open up again, I think face masks are going to be an essential item for travellers, and we’ll certainly be offering them to our clients, along with hand sanitiser and other products, as part of a wellness pack,” she said.

“I’ve no doubt there will be plenty of other travel agents, tour operators and other suppliers who will also want to promote their companies with branded face masks, and we are happy to provide them.

“If you are interested just get in touch and keep in mind there are no minimum orders – if you want to try one or two, that is fine.”

Along with face masks, Oliver said she can produce branded luggage tags, keyrings, wine carriers and stubby holders.


Featured image: Travellers Choice BDM Graham Smith models T&C Castlemaine’s new TC face mask line.

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