Hawaiian Airlines’ recent visit to the Sunshine Coast revealed great potential for business expansion from America to the region.
Organised by Tourism and Events Queensland (TEQ) and hosted by Sunshine Coast Destination Ltd (SCDL), the visit showcased key attractions of the region, including Australia Zoo, where the American visitors had close encounters with distinctly Australian native animals.
SCDL says that the appeal of the Sunshine Coast’s sights, along with the increasing range of carriers connecting America to the Sunshine Coast, will draw many more American visitors to the region in the future.
“We have the advantage of increased air capacity across the Pacific into both Brisbane and Sunshine Coast airports, and events such as the 2016 World Outrigging Championships, as well as our natural attractions, are ideal ingredients for attracting the US market,” SCDL CEO Simon Ambrose said.
“The American market also has the benefit of a significantly higher dollar and an economy that is growing strongly. The conditions are perfect for building inbound business to Australia.”
In the year ending September 2014, the Sunshine Coast attracted 24,500 US visitors staying an average 11 nights. The strong American result was part of an overall 9.4% increase in international visitors in 2014 compared to the same time for the previous year.