Upgrades for all with new campaign
A new campaign is seeking to motivate travellers to upgrade their accommodation.
The global initiative, kicked off by travel distributor TravelCube, is rallying agents to put upgrades at the top of their clients’ minds, with additional availability in top hotels on the cards for some of the busiest times of the year.
With reduced rates for premium room categories, the campaign is aiming to put the best hotel stays within the reach of any traveller’s budget.
Retail and wholesale travel agents who book trips that depart between July 1 and September 30 2015 can take advantage of free upgrades, stay 4 pay 3 deals or up to 50% savings in premium category rooms and executive suites in the most popular destinations in the world.
There are 500 offers on the table at three- to five-star hotels in more than 30 locations, from Amsterdam and Bangkok all the way to Tokyo and New York.
The campaign will run via the press, e-marketing and online banner advertising, as well as direct mail and agent incentives to raise awareness in the travel trade industry.
“Over four decades, GTA has been finding accommodation that travellers want to enjoy in the destinations they want to visit,” senior vp for global sourcing and commercial management Martin Jones said.
“We have used our long-standing relationships with the world’s biggest hotel brands – and GTA’s huge buying power to bring them customers from around the world – to secure exclusive availability for the campaign.”
Senior vp for global sales & marketing Flavia Alzetta added that the campaign will help boost the travel experience for clients.
“Agents can take advantage of the great deals that hotels have given us to make their clients’ trips that extra bit special,” she said.
“TravelCube gives agents access to these unbeatable allotments at competitive prices, coupled with our unrivalled terms and conditions, service and support. It’s a great chance for agents to help travellers have an unforgettable time.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
campaign flavia alzetta gta hotel upgrades martin jones travel agents TravelCubeLatest News
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