The Travel Corporation (TTC) announced the global reorganisation of its tour brands including Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki and new incentives for solo travellers.
The four tour brands will exist under a new division, TTC Tour Brands.
TTC Tour Brands will be led by Gavin Tollman who becomes CEO of the newly created division along with veteran TTC executives Ulla Hefel Böhler, who steps into the role of chief operating officer, Dee Marrocco as chief marketing officer and Duncan Robertson as chief digital officer.
According to Tollman, TTC Tour Brands was designed expressly to make it easier for travel agency partners to do business with the individual tour brands of TTC at a moment when touring and expert holiday guidance has become increasingly important to travellers.
“The expertise, comfort and confidence of a touring holiday has never been more relevant, and we (TTC) saw a unique opportunity to leverage this moment to bring together our diverse and award-winning tour brands under a singular marketing, sales and operational structure,” said Tollman.
Marrocco added: “It has been wonderful being in market, hands-on with trade. We see the new challenges and opportunities as we emerge from the pandemic and have never been better positioned to support and collaborate with agents, in helping travellers explore the world once more.”
The announcement of TTC Tour Brands comes alongside TTC’s new single supplement.
As pent-up travel demand continues to rise, 66 per cent of people say they ‘don’t want to wait for others to see the world’, with 42 per cent stating they ‘want to meet new people’ when they travel.
So TTC brands are offering reduced prices for solo travellers looking to explore the world post-pandemic.
“The free and significantly reduced single supplement offer can be found across Trafalgar, Insight Vacations, Luxury Gold and Costsaver on all of our tour series around the globe for 2022 and 2023,” Tollman said.
“We are excited to be able to offer this to solo travellers so they can get back doing what they love, seeing and experiencing the world, with the complete peace of mind they experience when travelling with our all-ages guided brands.
“Importantly we are happy to also be supporting our agent partners in bringing new offerings to market which will help them sell more.”
Feautured Image: Ulla Hefel Böhler