Technology

TripAdvisor addresses listing concerns with new traveller safety review filter

Christian Fleetwood

Christian Fleetwood

TripAdvisor has introduced a traveller safety review filter to its listings, giving travellers access to critical safety information concerning sexual assault and misconduct.

Lindsay Nelson, president of core experiences at TripAdvisor, broke the news that the company will introduce a mechanism on-site allowing travellers to more easily surface reviews concerning safety issues.

When Travel Weekly reported that TripAdvisor was still listing hotels and destinations accused of sexual assault, the company did not have safety-search capability. At the time, a traveller’s best bet of finding reviews related to sexual assault and misconduct was to go looking for them.

With the latest announcement, trawling through reviews to assess the safety of an experience is a thing of the past.

Clapping gif

“Together, we feel it’s our responsibility to empower our community with safety information that keeps them travelling,” TripAdvisor’s president of core experiences Lindsay Nelson said.

“The need for better access to safety information while travelling has never been greater. Today’s culture of always-on news has made it increasingly difficult to discern fact from fiction, while safety-related information about specific neighbourhoods or businesses is often hard to find or non-existent online.

Often, something tragic must happen in order to engage in a dialogue about traveller safety, which by then is far too late.”

"A notice now appears at the top of each review that contains safety information to make it easier for travellers to distinguish these from other reviews," TripAdvisor says.
A notice now appears at the top of each TripAdvisor review that contains safety information to make it easier for travellers to distinguish these from other reviews.

In the past, TripAdvisor told Travel Weekly that it relied on its own team to monitor safety-risks by monitoring news databases.

However, this meant that something bad had to happen, or that it had to have been covered by the press, before it was posted on TripAdvisor and stamped with a specific media alert flag.

tripadvisornotification
An example of TripAdvisor’s media alert flag.

TripAdvisor has told Travel Weekly that this flag is still in place for listings that do not have reviews but have been covered in the press; however, if there are reviews about a safety incident on a listing, the new filter will surface this information to users.

With the introduction of a specific filter that sorts reviews relating to safety concerns from TripAdvisor users, they now have the ability to control the flow of reviews as opposed to sorting reviews or waiting for TripAdvisor to notify travellers.

With the introduction of the safety review filter, TripAdvisor has also left the door open for businesses to respond through its Management Response feature.

In keeping with its policy of not removing or endorsing its listings, TripAdvisor will allow businesses to keep travellers informed of safety concerns and to notify them whether issues have been resolved.

Nelson said that these solutions are just the start of its commitment to elevating safety information.

“I’m committed to creating a conversation among the TripAdvisor community that is preventative and empowering so that generations to come can experience the liberty of the open road, free from harm,” Nelson said.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

“Too early to predict”: Corporate Travel Management assesses impact of coronavirus on business

However, the company has reassured investors the immediate impact is minor.

Share

CommentComments

Cruise

Cruise Wrap: MSC to launch eco-conscious tours, cruise returns to bushfire-affected NSW South Coast + MORE!

If, like us, you’re avoiding a stockpile of emails accrued over the long weekend like the plague, this week’s Cruise Wrap is the perfect five-minute distraction.

Share

CommentComments

Technology

Sabre announces new deals with two hotel giants

The tech player has eked out fresh partnerships with two hotel behemoths, one of which has been in the news lately for controversial reasons.

Share

CommentComments

Destinations

Magnitude 7.7 earthquake strikes off the coast of Jamaica and Cuba

An earthquake that triggered a tsunami warning has hit off the coast of Jamaica, Cuba and the Cayman Islands, with reports alleging it was felt as far as Miami.

Share

CommentComments

Tourism

Aussie travel company shares take a hit amid Coronavirus fears

by Christian Fleetwood

As growing fears of the scale of coronavirus continue to reverberate across the world, Australian travel companies are among those taking hits to their share prices.

Share

CommentComments

Aviation

Pilot busted for writing racial slurs and pro-Trump graffiti in airport

The pilot was caught allegedly scrawling “TRUMP4EVER” around the airport, among other things. It is not confirmed whether the Trump comment was written inside a love heart with an arrow through it.

Share

CommentComments

Tourism

Instagrammer accidentally captures penguin porn while trying to take perfect selife

An Instagrammer has admitted to being so caught up in capturing the perfect selfie she failed to notice a pair of fornicating penguins had photobombed her shot.

Share

CommentComments

Hotels

Carb-themed hotel room opens in New York

If you’re celiac, gluten-intolerant or just trying to avoid deliciously unhealthy food, you should probably skip this one. Or, use it as an excuse to stock up on croissants like we did.

Share

CommentComments

Cruise

Cruise & Maritime Voyages joins CLIA Australasia, rejoins CLIA Europe

Did you hear champagne corks popping in the CMV offices this morning? Click here to find out why.

Share

CommentComments

Tourism

The Travel Corporation’s John Veitch exits

TTC’s Aussie CEO has announced he is flying the coop to take up a role outside of the travel industry.

Share

CommentComments

Midweek Interview

Midweek Interview with Reef House’s Ben Canham

This week, Reef House’s executive chef cooked us a feast while we picked his brain… just kidding! We devoured an entire tub of hummus and emailed him the questions.

Share

CommentComments

Aviation

Aviation Wrap: Delta’s world-first parallel reality experience, Boeing’s new jet takes flight + MORE!

With only four days of work, we’re welcoming this week with an Aviation Wrap, a handful of hobnobs and an overwhelming hangover.

Share

CommentComments