Destinations

Trip spend down but Aussies still flocking to Hawaii

Anne Majumdar

The Australian love affair with the Hawaiian islands shows no sign of abating, despite the weakening of the Australian dollar.

Preliminary year-end statistics revealed by the Hawaii Tourism Authority at an event in Sydney yesterday showed that a record 333,998 Aussies visited the destination in 2015, up 7.8% on the previous year, with increased air services to the destination playing a major role.

The new Australia country manager for Hawai’i Tourism Oceania (HTO) Kerri Anderson said the results were testament to the ongoing Aussie appetite for travel to the destination, despite the challenges of the dollar.

“Australia is Hawai’i’s third largest international market, which is quite astounding given our population size compared to other markets,” she said.  “Australians go back to Hawaii again and again, with more than 45% of visitors on at least their second trip so it’s heartening to see that the declining AUD hasn’t deterred them from choosing a Hawaii holiday.”

The falling dollar appeared to impact how much visitors spent on their Hawaiian holiday rather than the decision to travel there in the first place, with overall per person trip spend for the year down 5.6%, even though length of stay increased 2%. This trends was reflected in the rise in the number of Aussie visitors choosing to stay in condos, rental homes and bad and breakfast properties, although hotels remained the number one accommodation choice.

Aussies also looked beyond the traditional mainstay of Oahu, with a third heading to neighbouring islands during their trip. Maui was the second most popular island for Australians, with more than 61,000 visiting it over the course of the year.

“One of HTO’s key objectives for 2015 was to communicate that Hawai‘i has so much more to offer beyond the expectation of sun, sand and sea that we do so well,” Anderson said.

“We showcased the depth and breadth of experiences across the neighbour islands by highlighting the dramatic geographical diversity, and also the great food, culture, history and range of experiences on each island.   This messaging was evident in our in market activities from consumer campaigns to trade and PR activities.”

Anderson highlighted the importance of the Australian travel trade in helping Hawaii overcome the ongoing challenges of the dollar.

“There is no doubt that with the Australian dollar predicted to stay close to seventy US cents for the foreseeable future, there are challenges ahead,” she said.

“Our trade partners are as important as ever in assisting us to give travellers a compelling reason to visit Hawai‘i and in showing that Hawai‘i is a value-for-money destination.”

Image credit: iStock

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

News

How Travel Weekly has got your back during the COVID-19 crisis

We’ve come up with a few initiatives to help you recover from the impact of the COVID-19 crisis and come out the other side stronger than ever. Find out what they are here.

Share

CommentComments

Events

Women in Travel Awards winners’ circle: Siobhan Foley, Accenture

Looking for some inspo for your Women in Travel Awards entry? Siobhan Foley’s story will have you hitting ‘submit’ in no time.

Share

CommentComments

Destinations

Aloha Friday Wrap: Hawaii’s message to travellers, Hawaiian Airlines helps out medical workers + MORE!

This week’s Aloha Friday Wrap details how the US island state and its airline are responding to the COVID-19 crisis, and also provides some holiday inspo for once things return to normal.

Share

CommentComments

Destinations

“Aloha from our home to yours”: Hawaii’s message to travellers

Amid the COVID-19 pandemic, the Hawaii Tourism Authority has asked travellers to postpone their trips to the US island state so it can effectively address the health crisis.

Share

CommentComments

Aviation

Hawaiian Airlines to support medical workers with complimentary flights

Hawaiian Airlines will provide complimentary neighbour island flights for medical professionals during the month of April to support travel associated with COVID-19 response efforts.

Share

CommentComments

Destinations

Here’s how your clients can experience Oahu’s rich history and culture

by Ashlee Galea

An integral part of making a Hawaii holiday amazing, aside from beach time and tropical cocktails, is taking a deep dive into the culture and history of the Hawaiian Islands.

Share

CommentComments

Cruise

Carnival president slams NSW government’s “bitterly disappointing” treatment of cruise industry

by Ali Coulton

Sture Myrmell says the state government is not only putting remaining crew members at risk, but also impacting the cruise industry as a whole.

Share

CommentComments

Aviation

Qantas under investigation following cleaner’s suspension

Following news that ASIC would investigate Qantas, SafeWork NSW has launched a probe into the suspension of an aircraft cleaner who was employed by the national carrier.

Share

CommentComments

Destinations

“The world will soon return”: Abu Dhabi says city’s silence is a time for reflection

by Christian Fleetwood

Abu Dhabi has released a message of hope, looking forward to the moment the emirate can welcome the world again.

Share

CommentComments

Destinations

WATCH: Empty Welsh streets taken over by tribe of goats

In the deserted streets of Llandudno in northern Wales, where residents are on lockdown, goats have descended from the Great Orme and into the town.

Share

CommentComments

Technology

Webjet pulls plug on cruise sales business, actions 440-plus redundancies

by Huntley Mitchell

The online travel company has resumed trading on the ASX, but not before detailing some harsh measures to mitigate the impact of the COVID-19 outbreak.

Share

CommentComments

Hotels

Marriott suffers data breach involving 5.2 million guests

What started as a headache for Marriott’s boss amid the COVID-19 crisis has turned into a migraine following this unfortunate news.

Share

CommentComments