Travelport launches revolutionary Content Curation Layer for Travel Agents

Travelport launches revolutionary Content Curation Layer for Travel Agents
Edited by Travel Weekly

    Global technology company Travelport has announced the debut of the Content Curation Layer (CCL) to assist in the tech that powers travel bookings for hundreds of thousands of travel suppliers worldwide.

    The CCL uses AI to trawl billions of trip options, helping agencies find the perfect match for their customers. As the latest enhancement to the innovative Travelport+ platform, CCL uses artificial intelligence (AI) and machine-learning (ML) to quickly deliver the right range of accurate, highly intuitive search results to its travel agency partners worldwide.

    “Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” Travelport CEO, Greg Webb (pictured), said.

    “We believe AI and machine learning are powerful tools to do just that. The Content Curation Layer will allow travel agencies to provide travellers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples-to-apples way.”

    Travelport’s Content Curation Layer is a powerful tech-enabler that uses AI and ML to sift through aggregated, multi-source content and returns search results faster than the average airline search response time. It identifies the most relevant offers for each traveler to create a faster, more intelligent search experience for the agent. This technology layer simplifies the delivery of retail-ready content to agencies and helps them curate options that are most desirable for the travellers.

    One of the key features of the CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content. With the ability to apply agency-specific rules, agencies can use Content Optimizer to tailor search options and results, enhance revenue optimization and mitigate content choice overload.

    “Our travel agency partners know their travellers well, and Content Optimizer gives agencies the ability to set their own rules and customise the type of results that are prioritised,” Webb said. “This innovative product offers agencies more control of their content, with the support of AI to save agencies more time and money.”

    Email the Travel Weekly team at


    Latest News

    • Aviation
    • News

    UPDATE: Crash compensation unlikely, says head of digital disruption payment system

    Southern Cross Travel Insurance says it will be covering claimable losses caused by the Crowdstrike global network outage event, despite its own operations not being affected. “We will be covering claimable losses caused by this event, provided all other conditions and criteria for cover are met (and subject to any limits, sub-limits and/or any exclusions […]

    • Food & Beverage

    Exciting culinary experiences across Asia

    Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]

    • Regional
    • Tour Operators

    On Foot Holidays launches Ligurian Hills hiking tour promotion

    Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

    • Products

    Mandarin Oriental takes a dive into swimwear with $360 board shorts

    If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

    • Health & Wellness
    • Luxury

    Trisara showcases sustainable dining via wellspring program

    Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

    • Aviation

    Emirates SkyCargo expands fleet with five Boeing 777 freighters

    Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

    • Events
    • Tour Operators

    ITE HCMC 2024 focuses on sustainable tourism for creating a future

    The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]