Ensuring it fully capitalises on the burgeoning cruise sector is the goal for TravelManagers as the home-based firm implements a dedicated national cruise strategy.
To spearhead the masterplan, TravelManagers has appointed cruise specialist Lisa Humphries to the newly created role of cruise strategy executive who joins the company after an eight year stint at Best Cruises.
The appointment is a sign of TravelManagers “growing commitment” to cruise as a specialist travel market, according to executive general manager Michael Gazal.
“Our recent years’ excellent growth in cruise sales show the significant contribution the personal travel managers make to the cruise sector, however we recognise the importance in taking positive steps to further promote the value of cruising and developing strategies and techniques in converting cruise enquiries,” he said.
“Our objective with this new role is to ensure TravelManagers is properly structured to maximise further sales and to enhance the current specialist cruise support for the personal travel manager network.”
Humphries will take up her new role on 18 January.