Travellers Choice signs OTA deal with exclusive products

Travellers Choice signs OTA deal with exclusive products

Travellers Choice has entered into a ground-breaking partnership with TripADeal, which will see its members serve as fulfilment partners for the OTA and receive exclusive access to a range of unique TripADeal-curated travel packages.

TripADeal creates competitively-priced, bucket list travel packages, which it promotes aggressively through national digital and print channels.

Since its launch in 2011, the company has firmly established itself as one of the country’s leading online travel agents, and even scored the title of ‘Best Online Travel Agency’ at the AFTA National Travel Industry Awards.

Under the new preferred arrangement, consumers can choose to book and pay for a TripADeal package through any Travellers Choice store, with the group’s members receiving commission for each booking.

In addition, TripADeal will develop bespoke packages to key destinations exclusively for sale through Travellers Choice members.

Travellers Choice Managing Director Christian Hunter said the new partnership with TripADeal represents a pioneering convergence of offline and online distribution channels.

“Travellers Choice and TripADeal are creating a new business model in which offline and online enterprises combine their respective strengths to generate new business rather than continually competing to shift customers from one channel to another,” said Hunter.

“We are providing consumers with a new level of transactional flexibility, convenience and confidence. We are giving our members access to unique, highly-attractive products that cannot be booked elsewhere.

“And we are presenting yet another compelling reason for independent travel agents to join the Travellers Choice network.”

TripADeal Chief Executive Officer Norm Black added the decision to work with Travellers Choice came in direct response to customer feedback.

“Some people want to take advantage of the attractive cost savings and inclusions our packages offer, but still prefer to book face-to-face through a traditional retailer,” said Black.

“For us Travellers Choice was a natural partner because it offers a strong and broadly-distributed national network of successful, independent travel agents.

“In addition, the company has consistently adopted an innovative approach to technology and shown an unrivalled commitment to delivering outstanding customer experiences.”

The new preferred arrangement will be piloted with a select group of Travellers Choice members on 25 September 2017, with a group-wide launch going live on 9 October 2017.

Latest News

  • Aviation
  • News

Etihad Airways launches double-decker service with world’s only in-air three-room suite

Etihad Airways flight EY1 from Abu Dhabi to New York arrived at JFK Airport on Monday, 22 April, heralding the start of the airline’s A380 double-decker service featuring The Residence, the legendary, three-room suite in the sky. After a celebratory send-off in Abu Dhabi, Etihad pilots waved the US and UAE flags from the cockpit […]

  • Cruise
  • News

Norwegian Cruise Line launches 2024 Europe travel season

Norwegian Cruise Line (NCL) has launched its 2024 Europe travel season. During this northern hemisphere summer travel season, guests embarking on NCL cruises in Europe will have the opportunity to choose from 101 distinctive itineraries with 38 roundtrips and 63 sailings, calling in at 140  ports across Northern Europe, the Mediterranean, Greek Isles and the […]

  • Destinations
  • News

“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip

Intrepid made headlines earlier this month when it announced an all-female trip to Saudi Arabia. The 12-day tour offers adventure-seeking women the chance to explore the country’s hidden gems while supporting female-led businesses in the region. It was designed in partnership with Sara Omar, a Saudi mother and keen traveller. (Lead Image: Jenny Gray, senior […]

  • News

Collette special offers across peak northern summer season

Global tour operator Collette has announced a series of special offers on selected dates across a range of tours in the peak northern hemisphere 2024 summer season. Greece The offers include ‘Greece & Its Islands’ features classics such as the Parthenon as well as the picturesque islands of Mykonos and Santorini. A saving of $700 […]

  • Aviation
  • News

Air India and All Nippon codeshare between the two countries

Air India and All Nippon Airways have signed a codeshare agreement connecting their networks. The new commercial partnership will provide more travel opportunities for customers of both India’s leading global airline and the largest Japan’s largest carrier. Effective from 23rd May, the Air India and All Nippon Airways agreement will see passengers fly to their […]

  • News

A&K offers minimum 18 weeks paid parental leave

A&K Travel Group will now provide a minimum of 18 weeks paid parental leave for both care-givers, setting a new standard for the travel industry. By providing 18 weeks of paid time off for all new parents, regardless of gender, A&K Travel Group is not only enabling parents to spend valuable time with their newborns […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]