Dubai Tourism has partnered with fashion label Camilla to launch a range of items inspired by the city.
Designer Camilla Franks travelled to Dubai to find the patterns and palette she could use in the colourful designs. The collection is travel orientated, featuring the iconic silk kaftan, as well as silk scarf, leather passport holder, beach bag and toiletry bag.
The capsule collection marks the foray of a tourism brand into the fashion world, with Franks travelling to Dubai for a four day inspiration trip at the end of 2016.
Franks drew inspiration from the souks of Dubai’s Old Town, the al fresco dining and art scene of Bastakiya, mosque architecure, as well as desert dunes. She also learned Arabic calligraphy with a master and used it in the design.
“My time in Dubai was adventurous, regal and eye opening. I wanted to incorporate my experience into a print and truly push the boundaries of people’s perceptions of Dubai.
“The design, called My Dubai Dream, is made up of references which includes the intricate tile work and architecture at my Dubai hotel, Jumeirah Al Qasr, the jaw-dropping ceilings of the Al Farooq Omar Bin Al Khattab Mosque and the Presidential Royal Suite at the iconic Burj Al Arab,” Franks said.
“This is an exciting collaboration for Dubai Tourism,” Dubai Tourism director Julie King said. “While many Australians associate Dubai with a bustling fashion and shopping scene, the aim of this collection is to showcase the natural beauty and culture and tell the story of the city through design.
“Camilla’s My Dubai Dream brings that to life, harnessing Dubai’s vibrant colour palate with prints inspired by architecture, designs, tiles and artworks of the city and its hotels and attractions,” King said.