Tourism

NEW: Travel PR Writing Workshops launch in Aus

Sophie Harrison

What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?

Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors.

Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.

“I learnt more in those four hours on writing a press release than I did in my two-year communications degree,” commented Scarlett G, The Mint Partners.

 

Melbourne

When: Mon Feb 6, 2017 – 8:30am to 12:30pm

Where: Ether Conference Centre, 265 Little Bourke Street, Melbourne

 

Sydney

When: Fri Feb 10, 2017 – 8:30am to 12:30pm

Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney

 Both workshops cost $399 per person and are limited to 10 participants.

“It was such a great workshop. I think this will have huge benefits for the company and my writing personally,” Lauren R, Wendy Wu Tours.

To sign up, visit www.robmcfarland.org or email rob@robmcfarland.org

 

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