What do Australia’s top travel editors want in press releases and story pitches? What format, tone and style do they prefer? How do they want images? What about follow-up?
Learn all this and more in a half-day writing workshop for travel PR and marketing professionals that includes feedback from 30 of Australia’s leading travel editors.
Taught by award-winning travel writer Rob McFarland, the workshop also includes a detailed post-course review of a press release or story pitch.
“I learnt more in those four hours on writing a press release than I did in my two-year communications degree,” commented Scarlett G, The Mint Partners.
When: Mon Feb 6, 2017 – 8:30am to 12:30pm
Where: Ether Conference Centre, 265 Little Bourke Street, Melbourne
When: Fri Feb 10, 2017 – 8:30am to 12:30pm
Where: Vibe Hotel Sydney, cnr of Goulburn and Elizabeth Streets, Sydney
Both workshops cost $399 per person and are limited to 10 participants.
“It was such a great workshop. I think this will have huge benefits for the company and my writing personally,” Lauren R, Wendy Wu Tours.