Travel Counsellors embrace sustainable tourism

Travel Counsellors embrace sustainable tourism
By Amy Bryant


Travel Counsellors have teamed up with the Travel Foundation to rev up their efforts in sustainable tourism.

The United Nations World Tourism Organisation made 2017 the year of International Sustainable Tourism.

An increasing number of industry suppliers are taking measures to not only encourage travellers to be more aware of sustainable practices but also making strong efforts to implement business strategies that aim reduce their own footprint.

The travel industry is booming and is only going to continue to grow. In 2015, international tourists hit a record 1.2 billion and it is predicted to nearly double by 2030.

That’s a helluva-lot of globetrotters!

To manage the (potentially) 2.4 billion travellers, steps need to be taken now to ensure that the travel industry, our environment, and diverse cultures can be sustained, and continue to provide fantastic wanderlust experiences for generations to come.

TC TF Partnership

The latest company in the travel industry to jump on board is Travel Counsellors.

They have partnered with Travel foundation, a sustainable tourism charity, who is lending a hand with identifying and embedding sustainable practices across Travel Counsellor’s operations, as well as enabling both the business and its customers to connect with the charity’s global programme of destination projects, research and advocacy work.

“We are a business that puts people at its heart and that includes how we support our people, customers and our wider communities, both in which we live and in which we send our customers to every day,” Travel Counsellors CEO Steve Byrne said.

“As a fast-growing travel business, it’s our duty to make sure this is done in a responsible way – the partnership with the Travel Foundation will help to ensure our only impact is a positive one.”

The Travel Foundation will support Travel Counsellors with developing its own internal training programme, and to introduce more sustainable practices across the business, as well as signposting sustainable products and ancillaries to customers.

TC TF Partnership 3

But wait there’s more!

Travel Counsellors will also provide donations to support Travel Foundation’s worldwide research and destination projects, which aim to measure and manage the impacts of tourism and demonstrate new ways of thinking.

In the aviation sector, Virgin Australia has introduced an initiative to trial sustainable aviation fuel through Brisbane Airport’s fuel supply system, while the UN’s latest sustainable travel campaign has a new loveable ambassador who features in a video HERE.

“This sector plays a vital part in the global quest for a more equal, inclusive and sustainable world. For our sector to continue to thrive we must focus on three elements; people need to be able to travel; we need successful businesses; and we need responsible practices.”

–  David Scowsill, President & CEO, World Travel & Tourism Council (WTTC) at the WTTC Global Summit in Bangkok, April 2017.

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