Travel Agents

Travel Counsellors appoints first chief operating officer

Independent travel company Travel Counsellors has announced the appointment of Mark O’Donoghue as its first-ever chief operating officer (COO).

O’Donoghue joins Travel Counsellors with more than 20 years’ experience leading disruptive digital businesses and was most recently the CEO of AVADO Learning – a role he held for more than two years.

The appointment of O’Donoghue comes as Travel Counsellors celebrates its 25th year of operation and more than 17 consecutive years of double-digit growth.

Travel Counsellors CEO Steve Byrne said: “We’re delighted to welcome Mark to Travel Counsellors to continue the growth and success of an innovative, digital community platform that supports and empowers entrepreneurial business owners to provide outstanding booking and travel experiences for their customers, with a focus on the human touch.

“Mark’s previous experience in leading the growth of digital learning and technology-focused businesses, and passion for empowering talented people with the latest innovations in technology, offers the perfect blend as we continue to support travel professionals to re-define what personal service means in the travel industry, by showing the greatest levels of care to their customers every day.”

Commenting on his appointment, O’Donoghue said: “I’m looking forward to working with the driven, ambitious support and tech teams to enable our Travel Counsellor business owners to be the very best they can be through the continued development and improvement of the company’s technology platform, including the application of data science and enhanced customer insights to further support the growth of their businesses.”

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