Premium leisure agency network Travel Associates has appointed a 10-person advisory board to focus on its future growth.
The board’s 10 members have been selected to represent their state and territory stores, with each member having clocked up a minimum of 15 years’ experience with the Travel Associates brand across domestic, international or cruise travel.
The 2020 board members are Greg Ashmore (director), Danielle Galloway (chairperson), Meaghan Wolf (Victorian member), Jo Kennedy (Queensland member – Brisbane), Nathan Dare (Queensland member – Gold Coast), Alan Reis (NSW/ACT member), Tammy Houston (Western Australian member), Becky Kent-Perchalla (South Australian member), Briony Harris (Tasmanian member), and Debbie Rains (Gold Coast member).
The new advisory board met in Melbourne earlier this month to discuss further enhancement of Travel Associates’ product portfolio, brand strategy, delivery of Purple Ribbon client service, and to explore growth opportunities.
Geoff Harris, one of the original co-founders of Flight Centre Travel Group (FCTG) and a shareholder, addressed the inaugural advisory board meeting, sharing his valuable insights into leadership thinking and how to use lateral thinking to tackle current business challenges.
FCTG’s general manager of premium leisure brands, Danielle Galloway, said: “This board was hand-selected with strict criteria to bring deep brand and industry knowledge to the table, the ability to influence and guide, strong connections, and a genuine personality.
“As we prepare our business for future growth, technological innovation and increased competition, it’s never been more important to work closely with our business leaders to guide Travel Associates into the future, retaining our premium DNA, focusing on clear value for our clients and on how we are different as a business.
The formation of the advisory board comes not long after Travel Associates introduced a new business arm designed to offer clients cruise expertise, curated cruise offerings and service across 14 stores in its total network of 117.
Furthermore, Travel Associates was crowned the top travel agency with a headcount of over 30 employees at The Travel Awards 2019 last month.