Premium leisure brand Travel Associates has taken another strategic step forward with its Cruise Boutique specialisation by appointing Donna Elliott (nee Grant) as general manager.
Elliott has enjoyed an 18-year career with Flight Centre Travel Group, starting as an adviser and team leader before being promoted to area leader, where she managed Flight Centre, Escape Travel and Student Flights teams.
Furthermore, Elliott spent three years in New York with Liberty Travel, and for the past five years she was the national brand leader for Travel Associates.
Elliott’s new remit also includes the Travel Associates’ network of Virtuoso offices.
Commenting on her new role, Elliott said: “Our talented advisers have a minimum of 10 years of experience in travel and are able to offer personal knowledge, firsthand experience and strong connections with virtually every single cruise brand in the market.
“The Australian cruise sector, both for homeport and international sailings, is forecast to continue its growth, and we want to go on this journey with our clients, providing them with the very best cruising experiences globally.”
Travel Associates launched Cruise Boutique in August last year, which offers more than 650 different sailings.