Technology

Travel Apps vs Travel Agents

Kate Webster

With more and more travel apps popping up as an alternative to the traditional travel agent, consumers around the world are spoilt for choice when it comes to booking travel.

Travelzoo recently conducted a survey of 6000 people around the world to determine how consumers in different markets research and book holidays, with the findings revealing a varying trend.

While travel apps have been adopted by a vast majority of Chinese respondents, with over 85% of Chinese Travelzoo members saying the use of travel apps as the easiest way to book a holiday, and over 70% saying they plan to book flights, cruises, package holidays and hotels via apps, European respondents showed resistance to book travel on mobile.

Travelzoo’s European President, Richard Singer said, “What the research shows is the significant difference of opinion across various nations regarding the most trustworthy and reliable ways of both researching and booking travel. It’s important for travel brands to recognise that these cultural nuances are the difference between success and failure in today’s competitive travel environment. Having a top-notch app in China is critical, while in markets like Germany and Canada the role of the travel agent remains significant. As a business, Travelzoo is constantly adapting the way our deals are presented to our members across the globe – we have to stay on top of cultural trends and shifts in order to appeal to the many markets we now operate in.”

The survey also revealed travellers from all markets place more trust in travel-deal websites (69%) than any other source, including guidebooks, travel agents, review sites and feedback from friends and family.

Canadians and Germans value travel agents more than any other nation polled, with 40% of Germans and 37% of Canadians using agent websites for inspiration. 10% of Germans and Canadians also say their final decision on what to book would be most influenced by travel agent or operator websites – for the UK and Spain this number drops to 2%.

Difficulty viewing the holiday information via smartphone is the top concern for respondents from Canada (79%), the US and France (both 77%), the UK (69%) and Germany and Spain (both 64%). Again, the response from Chinese members is vastly different: the top concern in China is payment security (36%), and problems viewing websites or apps via smartphone are an issue for just 9% of Chinese respondents.

With so much competition in the market, travel companies are always trying to find ways to keep their existing customers loyal and encourage new customers to book with them. 85% of members from France, 60% from Spain and 69% from China book with a specific company because they have the best price or the best deals. In comparison, having a positive reputation and brand perception is the biggest driver for respondents from Canada (69%), the US (67%), the UK (60%) and Germany (57%).

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

South Australia set to open its border to Victorians

It looks like ScoMo’s plan for domestic borders to be open by Chrissy is well on track, with the crow-eaters finally letting those from the Garden State back over their side of the fence.

Share

CommentComments

Destinations

Rob Thompson named Tourism Fiji’s acting CEO

While the search for Tourism Fiji’s next leader is well underway, the organisation has revealed who will be keeping the CEO’s seat warm.

Share

CommentComments

Technology

WORLD FIRST: Aeronology to launch independent full-service platform for mobile travel agents

Are you a mobile agent in the market for a new platform to help you rebound your business with ease? This travel tech company has got your back.

Share

CommentComments

Tourism

Global travel association brings another back from the dead (well, sort of)

Utterly confused by this story’s headline? Click ahead to minimise your bewilderment.

Share

CommentComments

Travel Agents

Agents now required to collect passenger information for COVID-safe travel

The government has finally recognised the crucial role agents can play in COVID tracing with this new measure.

Share

CommentComments

Cruise

Silversea to show off biggest-ever itinerary release with exclusive webinar

The ultra-luxury cruise line’s sales team have been sharpening their webinar presentation skills in anticipation of this exclusive event.

Share

CommentComments

Aviation

Qantas wins appeal over workers’ sick pay

The airline will not be required to pay stood-down workers sick pay, including a man who has been battling cancer and another with heart disease.

Share

CommentComments

Aviation

Airline pilots turn flight path into penis and balls in support of disgraced football captain

Flight trackers around the world were left clutching at their pearls when they discovered this strange symbol in a low-cost airline’s flight path.

Share

CommentComments

Road & Rail

Rocky Mountaineer to introduce new route in Southwest US

The luxe rail company has just unveiled a new route for 2021! So, get your train fanatic clients ready to TOOT TOOT their way through the US!

Share

CommentComments

Wholesalers

TTC is hosting a bunch of free virtual events to get your clients booking domestic

Keep your client keen to book their next domestic trip with this handy video series from The Travel Corporation.

Share

CommentComments

Aviation

Qatar charges airport police officers over invasive searches of women

Qatari authorities have filed criminal charges against police officers working at Hamad International Airport following allegations women were invasively searched there last month.

Share

CommentComments

Destinations

New report reveals the countries Aussies are most reluctant to visit now

by Huntley Mitchell

Are you finding some international destinations harder to sell than others right now? This new research might help explain why.

Share

CommentComments