Travel agent’s outback getaway inspires client bookings
You know what they say: ‘A change is as good as a holiday.’
Anyone who has lived through 2020 may disagree with this sentiment, particularly those who work in the travel industry and have experienced all the devastating changes this year has thrown at us.
For one travel agent, seeking a change amidst the chaos not only gave her a fresh perspective, but also inspired her clients to make a few bookings.
Personal travel manager (PTM) Caroline Cox, who is TravelManagers’ representative for Hope Island in Queensland, has spent much of this year doing her best to adapt to the changes that COVID-19 has inflicted on her industry.
“I have watched plans fall apart for most of my clients as global borders were closed, planes were grounded, empty ships were sent out to sea, and long-awaited holidays were cancelled,” she said.
“As their travel dreams dissolved, my clients relied on me to navigate the labyrinth of changing refund policies, inconsistent border rules and quarantine restrictions.
“The pressure was intense, everyone I knew in the industry was suffering, and I personally felt like a passenger strapped into a car that was hurtling in reverse towards the edge of a cliff.”
Realising that she was struggling, Cox’s partner proposed they drop everything, pack up the caravan and head off on a month-long outback road-trip with friends.
Despite her misgivings about the trip – “it’s so flat, we’ve brought the wrong clothes, the car is filthy already, we should have brought a 4WD” – Cox found that as the days passed, she felt herself becoming more positive.
She discovered that it was a relief to sit back and let someone else take charge, forgoing her usual roles of researcher, guide, nursemaid, navigator, trouble-shooter and agony aunt.
“It was quite different to the holiday I was supposed to be on, cruising the Baltic aboard the Azamara Quest, but as we went on, I started to think about the different clients who would enjoy a similar experience and to appreciate where I was and who I was with,” Cox said.
Setting off from their home base on the Gold Coast, Cox and her travel companions set a leisurely pace towards Winton – a round trip of more than three thousand kilometres that would take them via Bundaberg and Barcaldine, the Gemfields towns of Rubyville and Sapphire, the iconic Ilfracombe pub and the outback town of Longreach.
“Fossicking in Sapphire was a big hoot, and we brought home hundreds of rocks which were thought to be offcuts of sapphires,” she said.
“There I was, the woman who hates dirt and snakes, covered in dust and feeling very proud of myself, fossicking in a dry riverbed.
“I found myself forgetting to worry about how long refunds were taking, and my phone wasn’t even ringing as everyone knew I was away.”
That’s not to say her clients were neglected in her absence – her only condition in agreeing to take the trip was that her laptop came along for the ride so that she could remain in regular contact.
Well-accustomed to working from wherever in the world she happened to be, Cox worked just as well in the Queensland outback as she has in other exotically remote destinations.
On her return to the Gold Coast, one of her first tasks was to call each of her clients to let them know she was back in town – a gesture that was rewarded almost immediately with a variety of new bookings that ranged from a luxury Kimberley cruise to a private charter tour of the outback.
“I actually got three new holiday bookings from a single call worth a total of just under $50,000,” she said.
Cox believes there are great opportunities for agents who are confident in their domestic travel knowledge. The enthusiasm and energy she shared with clients on returning from her own sabbatical has even inspired some of them to book their own Australian adventures.
“The trip, and my clients’ response to the blogs I wrote along the way, have reignited the passion I feel for what I do,” Cox said.
“I’ve been reminded of the importance of sharing travel experiences with your clients, letting them know when you’re back for them and dangling a few tempting options in front of them.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
domestic travel outback PTM travel agent travelmanagersLatest News
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!
Globally-renowned chefs gather for Vivid Food 2024
As a human, we agree that food is a fundamental part of the human experience. Some might say the most fundamental.
Air New Zealand returns to Hobart and Seoul
If you notice an uptick in Kiwis making their way through the Mona, you know why.
European Waterways targets multi-generational families with ‘floating villa’ deal
The jury is still out on whether spending a week on a 'floating villa' with family is a hell or a paradise.
Luxury Escapes launches ‘sail away’ sale
Rest assured, you'll be getting your 'sails' and 'sales' mixed up for the rest of the day.
Rex-owned National Jet Express adds weekly charter between Brisbane and Orange
This is for mining and civil contractors, so please, put your holiday attire away.
Let the games begin. Viking introduces eye-watering benefits for the industry’s top 10 advisors
Did someone say 'trip to Venice'? Hold my coat, this one is far too good to miss!
Best friends or frenemies? What is the REAL relationship between sales and marketing?
We can all stop fighting over the corner office because our mothers were right - we are all important in our own way.
The Walshe Group Announces Two Key Appointments
What we really want to know is whether they got joint or separate welcome parties.
FAMIL: Agents explore the delights of Mauritius on 7-day tour
Go green with envy as you read this fabulous itinerary! Time to book that second honeymoon.
Hamad International recognised as world’s best airport at 2024 Skytrax World Airport Awards
Hamad airport is so good it is almost considered a destination in itself. Ballina, up your game.
Saudi Arabia highlights tourism investment opportunities at global investment event
Now is the time to start looking at Saudi Arabia if you are not already. There's big things to come.
“Rampant” – Aussies warned as dengue fever cases spike in Bali
Worried about Bali belly? Now you have something else to worry about.
TTC Tour Brand reveals slew of deals across operators including Trafalgar and Contiki
Everybody loves a bargain and you could do lot a lot worse than check out these deals from TTC!
Fiji Airways partners with Porter Airlines in US growth bid
Any initiative that gets more people visiting the delights of Fiji is a good initiative.
Flight Centre launches CruiseHQ – a marketplace exclusively for agents
The cruise industry has surpassed pre-Covid levels so this isn't one to miss!
Feeling festive? Wendy Wu tours unwraps Christmas collection
Get the Christmas hols booked now and avoid spending it with that elderly relative with dubious political views.
OPINION: In a world of screens, we crave experience
If you get feelings of deep shame and regret when you see your screen time, don't worry - you're not alone.
Sun Princess: High-end dining and world class entertainment awaits
If you are a foodie and you are not currently on the Sun Princess, we really have to ask - what are you doing?
YouGov: 2 in 5 Aussies would pay more for a sustainable hotel
If you want to be REALLY sustainable you can go camping. You just might lose the will to live.
“Can planes swim?” – Planes become boats as Dubai Airport is savaged by severe storm
Unfortunately, "can planes swim?" is a real life question and not an opener to a really bad joke...
Explora journeys reveals bespoke outdoor furniture designed by Matteo Nunziati
This is making your plastic table and chairs look really bad now, isn't it?
Bangkok Airways targets growth with renewed Sabre deal
Two stories abut Sabre's growth in one week and its only Wednesday! Watchout world.
PR agency Example wins pitch for InterContinental Sydney
We also went in for the contract but they said that a 'Be Our Guest'- themed TikTok was unoriginal! The cheek.
Norwegian Cruise Line reveals culinary experience aboard Norwegian Aqua
Once again, this TW journalist REALLY regrets writing this before getting lunch.
Signature Queensland hosts luxury tourism event
Known for its tropical beaches and unique wildlife, Queensland also offers luxury.
Capella Sydney recognised in prestigious Travel + Leisure’s 2024 ‘it list’ of best new hotels
You know that 'it girl' at school who everyone wanted to hang out with? Capella is the hotel version of that.
Rex launches 72-hour fare sale with NO school holiday blackout so you can take your kids (if you want to)
Sadly, leaving your children at home whilst you go on holiday is generally frowned upon.
Adventure World offers chance to connect with “heart and soul” of the US
I mean who hasn't dreamed of a road trip around the US?! Go with Adventure World and you're less likely to get lost.
Fiji’s family-owned luxury resort Likuliku Lagoon launches its own app
We were relieved to find out that having a "concierge in your pocket" referred to an app on your phone.
Hawaii: The US’ laid-back front door for Australians
If you needed another sign that you should definitely head to Hawaii - this is it!
Sabre targets Asia Pacific growth with latest hire
Call the Avengers! Sabre continues its bid for world domination with latest hire.
Air New Zealand signs its largest EVER deal for sustainable aviation fuel
Air New Zealand makes huge step towards sustainable travel. We bet it recycles its rubbish properly too.
IHG Hotels & Resorts continues regional growth with Sunshine Coast Holiday Inn
This Holiday Inn looks considerably flashier than some of the ones we have stayed at in our time.
Budget carrier Scoot welcomes first of 9 E190-E2 aircrafts
Here at TW we would like to offer Embraer E190-E2 a warm welcome! It's not easy being the first of the fleet.