Travel Agents

“Travel agents are key for the restart of tourism”, says Italian National Tourism Board’s chief marketer

Wowee, what a whirlwind of a line-up we’ve had so far for Travel DAZE’s first-ever virtual conference!

Among yesterday’s blockbuster sessions, we heard from the marketing and promotion director for the Italian National Tourism Board, Maria Elena Rossi, and boy did she have some nice things to say about travel agents.

Rossi told those who tuned in (you can register HERE to watch the session on demand if you missed it) that travel agents will play a major role in tourism’s recovery.

“The reason is trust,” she said.

“That is the most important word in these uncertain times. Travellers want to be reassured, they want a travel agent who can guarantee value, [trustworthy] service providers and safety.

“The personal relationships each travel agent has with their clients is key in order to restart. Travel agents are key for the restart of tourism to Italy.”

Rossi said that despite the horrible impact COVID-19 has had on Italy, she believes the travel pause has presented a great opportunity to balance economic and environmental sustainability in the tourism industry, especially in Italy which is one of the biggest victims of overtourism.

“Sustainability is a theme we have been discussing for years and finally we get a chance to approach it the right way,” she said, adding that the current approach of major cities in Italy right now is to implement more sustainable ways of living for citizens.

“What people will find when they come back is something changed. The citizens have become tourists in their own cities, which has brought more authenticity, more sustainability in terms of transportation and infrastructure.

“I really do believe this is an opportunity to become better, and I really do think that both policymakers and the tourism industry is working in this direction, and working together is really the answer, especially in terms of public and private.”

There are still plenty more speakers to come this week as part of Travel DAZE 2020. Check out when they will be featuring HERE.

SEE WHAT PEOPLE ARE SAYING

2 responses to ““Travel agents are key for the restart of tourism”, says Italian National Tourism Board’s chief marketer”

  1. …i know ….but during this travel pause which gave agents the opportunity to think of every possible thing to improve systems and procedures… well, i was hoping they might have come up with stuff dealing with one of the most important thing i guess.. called refund…. i’m quite sure the issue was one of the biggest headache to come up in this pandemic chaos…. it will be good to see discussions among agents about this and come up with an assuring solutions… consumers have the right to know … so let it be known..ok?

  2. ….also remember….. this refund issue had damaged the image of agents… their reliability and trustworthiness… come up with a procedure that will assure travellers their money is safe and can get back when uncertain things happen… i think there should be a law about this… i think there is one but it’s not really encompassingly clear…

Leave a Reply

Aviation

New Zealand gets COVID scare after infected flight attendant’s shopping spree

The Air NZ crew member shopped at a petrol station, two supermarkets, a paint shop, a pharmacy and a pet shop over two days, which is more than Travel Weekly staff usually do in a month.

Share

CommentComments

Wholesalers

APH continues to divest, offloading stake in Inspiring Vacations

The move follows Australian Pacific Holdings selling its cruise wholesaler brand to Helloworld in a bid to refocus its business.

Share

CommentComments

Hotels

Melbourne’s Rydges on Swanston to get a fresh start

It got plenty of unwanted attention during the COVID-19 pandemic, and now the Melbourne hotel has a new owner and a new name picked out.

Share

CommentComments

Cruise

Swan Hellenic opts for experience with new expedition director

The COVID-19 pandemic is certainly not slowing the iconic cruise line’s rebirth, with a second appointment announcement in as many months.

Share

CommentComments

Aviation

Qantas goes after top-tier members of other airline loyalty programs

Having tested the loyalty of its own customers in recent months with scenic flights, fully-stocked bar carts and athleisure wear, Qantas has turned its focus to those of rival carriers.

Share

CommentComments

Travel Agents

Travel Counsellors’ global conference goes virtual

While Travel Weekly didn’t get to party with Travel Counsellors staff at its annual event this year, we take comfort in knowing we were there in spirit every time a viewer swigged a cheeky wine.

Share

CommentComments

Wholesalers

G Adventures already sees 400 per cent booking increase from Cyber Sale

The sale savvy folk over at G Adventures reckon now is the time for agents to capitalise on all this vaccine talk. Find out how here.

Share

CommentComments

Aviation

Passenger plane strikes and kills bear while landing

Travel Weekly’s deputy editor had to make an impromptu Woolies run to get some extra tissues while writing this article. She also upset the office dog by cuddling him too tight upon learning about the incident.

Share

CommentComments

Hotels

Matthew Cameron-Smith talks domestic tourism, Indigenous experiences and his first 100 days at Voyages

The former head of AAT Kings and Inspiring Journeys is no stranger to domestic travel, but domestic travel during a global pandemic is a whole new kettle of fish.

Share

CommentComments

Destinations

Queensland to reopen its border to Victorians just in time for the Chrissy break

Queenslanders would be well advised to take cover, as we imagine waves of Victorians and NSW residents will be descending on the Sunshine State in the coming weeks.

Share

CommentComments

Aviation

COVID-19 deniers threaten to boycott Qantas after Joyce’s vaccine revelation

by Ali Coulton

Anti-vaxxers, COVID-19 deniers and general conspiracy theorists are having an absolute field day following the news that Qantas passengers will need a COVID-19 vaccine to travel internationally.

Share

CommentComments

Tourism

Travel tops the list of COVID-related complaints received by the ACCC

In what will probably come as a shock to no one, travel has been the most-complained about topic by consumers since COVID-19 hit.

Share

CommentComments