Trafalgar has a new image and it’s not coach tours

Trafalgar has launched new branding and 2017 product at a Grand Champions Soiree to recognise top sellers at the Cirque De Soleil in Sydney last night.

“We have been on a singular mission to change our message and align it with incredible experiences your customers have when travelling with Trafalgar,” Trafalgar president and founder Gavin Tollman said.

Tollman touched on three pillars that Trafalgar wants to push. Authentic, effortless and fun are the buzzword themes focused on in the brochure.

“2017 is going to be a milestone year. We are celebrating our 70^th year anniversary. Trafalgar is the key cornerstone of The Travel Corporation,” Tollman told the agents.

“Those who sold coach tours didn’t have so great a year with us. There’s a real message in that. Tonight is about solutions. Trafalgar is your business partner,” Trafalgar managing director Matt Cameron-Smith said.

The ‘we are with you all the way’ campaign, launched this year, has been a reassuring drive for the trade and clients and Trafalgar will build on this.

“This singular ingredient when consumers walk into your stores is that of confidence. The fact that they are there means they are looking for you to guide them,” Tollman said.

“Take that confidence and don’t be passive. Consumers are looking to you and your engagement,” Tollman said.

Tollman said that the desire for destinations has turned toward Ireland, Iceland and Scandinavia this year. To reflect this, Trafalgar has a 20-day Scandinavia trip exclusively for the Australian market in 2017, which includes the Northern Lights.

Tollman said one of the most successful products this year was the Explorers series, an in-depth immersion in London, Paris and Rome. The success of this add-on has led to the launch of Amsterdam for 2017.

Trafalgar has also turned its eye to family experiences, with the launch of a family trip to South Africa for 2017.

Forward sales for 2017 have been ‘exceptional’ with 25% more definite departures than Trafalgar had this time last year.

Price points for 2017 departures are also 23% less than 2016 dates.

The travel industry turned out last night for Trafalgar’s inaugural Grand Champions Soiree where they were treated to a VIP Cirque du Soleil experience and the chance to meet some of the shows colourful performers.

From left to right: Trafalgar CEO-Gavin Tollman, Head of Branded Network at Helloworld-Julie Primmer, Trafalgar Managing Director for Australia-Matthew Cameron-Smith, TTC Australia CEO-John Veitch

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