Tourism New Zealand shows off new marketing hub for Aussie agents

Tourism New Zealand shows off new marketing hub for Aussie agents

Tourism New Zealand is making it easier than ever for Australian travel agents to keep the Land of the Long White Cloud top of mind with clients and effortlessly sell the destination.

Launched yesterday, the 100% Pure New Zealand Marketing Hub boasts a wealth of professionally designed and customisable marketing tools created to empower agents and convert sales.

The free marketing tools include videos, email templates, sharable Facebook posts, Zoom backgrounds, sales flyers, and images. Agents are able to customise many of the assets with their own sales message, logo and contact information.

Tourism NZ’s head of trade for Australia, Sandra Etter, said: “Last year, Australians made up over 40 per cent of international arrivals to New Zealand. Australia’s close relationship with New Zealand makes it a key market to keep preference high.

“Despite the changes in travel, consideration remains high, with 70 per cent of active considerers fully supportive of a trans-Tasman bubble.”

Etter said Tourism NZ’s new self-service marketing hub arms agents with the right tools to “masterfully engage” their clients.

“Now more than ever it’s important to support travel agents, with around 48 per cent of bookings made through traditional channels,” she said.

An online introduction to the marketing hub will be held on Thursday 11 February at 11am (AEDT). To learn more about the webinar and stay up to date with trade news from Tourism NZ, click here.

Qualified agents are also invited to join Tourism NZ’s group for its Australian trade partners.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]