Destinations

Tourism New Zealand shares messages of inspiration in new agent-focused campaign

Tourism New Zealand has launched what it believes to be a first-of-its-kind marketing campaign, sharing messages of inspiration and encouragement from New Zealand’s travel industry to agents.

With widespread travel restrictions in play and no start-date announced for the eagerly anticipated trans-Tasman travel ‘bubble’, the ‘Messages from New Zealand’ campaign aims to connect and support the travel industry, ahead of international borders reopening.

Tourism New Zealand’s general manager for Australia, Andrew Waddel, said the campaign is unique because it does not have an immediate call to action.

“While international travel is restricted, we’re committed to showcasing New Zealand and keeping it fresh for Australian travel agents and their clients,” he said.

“Then, as we get closer to reopening, to help travel agents convert their clients’ desire into booking and visiting New Zealand.”

Messages from New Zealand presents a themed video series of clips from tourism operators around the country speaking directly to travel agents and answering the question: ‘If we could encourage your clients to look forward to one thing in New Zealand, what would it be?’

Check out the launch video for the campaign below:

Over the next few months, Aussie agents will be introduced to operators from across the country through the Messages from New Zealand campaign, and will also have the opportunity to tune into a monthly educational webinar, enter incentives and have the chance to join a virtual famil.

The campaign runs until April 2021 and will be distributed through dedicated travel trade platforms like Travel Weekly.


Featured image source: Tourism New Zealand

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