Destinations

Tourism New Zealand rebrands to celebrate kindness

To celebrate World Kindness Day last Friday, Tourism New Zealand rebranded itself for 24 hours and dedicated its social media accounts to celebrating kindness.

The destination marketing brand changed its social names from 100 per cent Pure New Zealand to 100 per cent Pure Kindness and shared only good news stories that show kind-heartedness around the world.

The brand flooded its Twitter account with loads of stories celebrating heartwarming acts of kindness around the world.

The posts highlighted everything from a man offering his digger for free after floods devastated Northland, to a motorcycle driver stopping traffic to allow a mother duck and her babies to cross the road.

Brodie Reid, director of marketing at Tourism New Zealand, said kindness was more important in 2020 than ever.

“We wanted to take time on World Kindness Day to remind people that despite a challenging year, kindness and care is still at the core of us all,” she said.

“This is the first time ever we have rebranded our social channels with something other than New Zealand destination content. While this may seem a surprising decision for a tourism board, having a social platform denotes a responsibility, and we believe it’s a timely message to spread kindness.

“It’s not just landscapes that are important to New Zealand – it’s the people and the manaakitanga (respect, empathy and care) you can experience in New Zealand that makes the country special.”

Reid said social media is a space that is too often a breeding ground for stress, anxiety or unkind behaviour.

“But even witnessing acts of kindness can have a positive effect on people, so we hope these random acts of kindness spread a little hope and joy with the world,” she said.

“We hope we can use New Zealand’s social channels to highlight some of the amazing acts of kindness happening every day.”

Head over to Tourism New Zealand’s Twitter account to soak up all the kind content.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Steaks on a plane: TikTok prankster appears to cook steak on aircraft toilet

How does one cook a steak using an airline toilet? Well, you’re just going to have to click on the article and find out, aren’t you?

Share

CommentComments

Aviation

Joyce “optimistic” about recovery as Qantas renews trade partnerships

The national carrier revealed it has signed off on new multi-year agreements with 10 of the top 12 agencies, so if your boss was raging this morning, assume you work for one of the two that missed out.

Share

CommentComments

Tourism

Australia responds to the UK’s emergency approval of Pfizer vaccine

While the UK might be getting the jab as early as next week, the Australian government is holding fast to its original roll-out schedule.

Share

CommentComments

Destinations

Thailand to stay closed until at least March next year

The country’s Tourism Minister has thrown aside any hope for a comeback during the 2020-2021 peak season. Not that Aussie travellers are under the illusion of travelling overseas during the summer anyway.

Share

CommentComments

Hotels

IHG opens two Sydney hotels in one day

The hotel giant’s regional VP of development has been run off his feet lately by all the property openings, so much so that the soles of his shoes are now in need of repair.

Share

CommentComments

Aviation

Virgin launches 12-hour school holiday sales blitz with more than 60,000 cheap fares

The airline has been on an absolute tear since coming out of administration, having increased its flights, gifted free thongs and now offering heaps of cheap fares.

Share

CommentComments

Cruise

Royal Caribbean Group extends local cruise pause yet again

We haven’t been counting, but we’re pretty sure this is the 1,543,044th time we have reported on an extension of the cruise pause.

Share

CommentComments

Travel Agents

South Australia’s COVID-19 scare scores TravelManagers agent client referrals

South Australia’s recent COVID scare was deja vu for many agents. And, for TravelManagers’ Emma Ross, her hard work has paid off in spades.

Share

CommentComments

Technology

Luxury Escapes rejoins AFTA

It appears a trend of online travel companies joining the federation is beginning to emerge.

Share

CommentComments

Wholesalers

Wendy Wu launches first-ever tours in Australia and New Zealand

Australia’s China experts are trying their hand at domestic and close-to-home trips with this new collection that promises to showcase local icons.

Share

CommentComments

Destinations

Dream of 2021: The wonders of Peru’s Pacaya-Samiria National Reserve await

by Sponsored by Promperu

The year that was may have been one to forget. But, when the time comes, the wonders of South America will be awaiting the arrival of international travellers.

Share

CommentComments

Road & Rail

Is Ola about to say adiós to Australia?

Ola’s local boss has left, and it has closed its driver centres “until further notice”. No wonder there’s speculation around the ridesharing company’s future Down Under.

Share

CommentComments