Tourism New Zealand puts Aussie travel agents front and centre in latest brand campaign

Tourism New Zealand puts Aussie travel agents front and centre in latest brand campaign
By Travel Weekly


Tourism New Zealand has created new resources and tools for Australian travel agents as part of its latest brand campaign, ‘100% Pure Welcome – 100% Pure New Zealand’.

The new sales tools on offer including themed itineraries, videos from local guides and content to help Aussie agents sell New Zealand to every type of customer.

Local guides and operators from across the country have jumped onboard the campaign, extending their famous kiwi hospitality in the form of ‘Good Morning World’ videos.

The videos provide a glimpse into the lives of the guides, their local knowledge and the experiences on offer.

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To kick off the year-long campaign, Aussie agents can win a place on the Tourism New Zealand and Air New Zealand 100% Pure New Zealand Specialist Famil, to meet local guides in-person and explore one of 10 New Zealand itineraries.

The famil will take 100 Australian travel agents across New Zealand from 15 to 21 November 2019.  For more information and to register, check out the Tourism New Zealand Traveltrade website.

Tourism New Zealand’s general manager for Australia, Andrew Waddel, said agents are key to inspiring Aussie holidaymakers to travel across the ditch for their next trip.

“Nearly 50 per cent of Australians book their New Zealand holiday through a travel agent, so we view agents as our most powerful destination advocates,” he said.

“Most of these agents have travelled extensively and have experienced firsthand the wonder of travelling to New Zealand for the landscape but leaving with memories of the people.

“The Traveltrade site and tools will give agents the knowledge to provide top-notch recommendations and sell richer and more complex New Zealand itineraries.”

Air New Zealand’s regional general manager for Australia, Kathryn Robertson, said the airline prides itself on its service and is excited to host agents onboard and welcome them on behalf of the country.

“Air New Zealand operates more trans-Tasman routes from more Australian cities than any other airline, and we continue to invest significantly in our customer experience on the ground and in the air, with a further three new A321 and A320neo aircraft set to join our Tasman fleet in the coming months,” she said.

Tourism New Zealand launched the consumer-facing side of its ‘100% Pure Welcome – 100% Pure New Zealand’ campaign last month.

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