Tourism Ireland has just wrapped up the Australian leg of their Sales Mission.
And what a week it was!
Kicking off on last Monday in Brisbane, the gang and their 12 Irish industry partners spent the week meeting with key industry partners, influential travel agents and media to gain a stronger insight into the Australian and New Zealand markets.
They also gave us some fabulous cake and champagne, which we found to be a winning combination.
The contingent held events in Brisbane, Melbourne and Sydney and will today make their way to Auckland to complete the tour.
According to Tourism Ireland, the sales mission was an invaluable opportunity for each partner to meet with more than 300 Australian and New Zealand travel trade through a series of workshops and networking events.
Which is some important market research, when you take into account that Aussie visitors to Ireland has grown by more than 50 per cent since 2010.
Not to mention, 2017 was the best ever year for tourism to Ireland, we welcomed over 9 million overseas visitors from all over the world, contributing around €5 billion to our economy.
And Australian visitors came in greater numbers than ever and over 150,000 arrivals to Ireland in the first eight months of 2018, a +7 per cent increase on 2017.