Destinations

Tourism authority under fire for ad showing elderly woman flipping the bird

Berlin’s tourism authority has come under fire over a new ad campaign featuring an elderly woman giving the middle finger to people who refuse to wear face masks.

The “We obey the corona rules” ad was launched by the Berlin Senate and Visit Berlin, and initially appeared in a local newspaper, but has since garnered plenty of attention on social media.

The campaign comes with the slogan: “The raised index finger for all those without a mask.”

Speaking to BBC News, Visit Berlin spokesman Christian Tänzler defended the campaign, saying: “Most Berliners and our guests respect and follow the corona rules, but some people don’t.

“These people risk the lives of older people and people from the at-risk community.

“We wanted to give attention to this problem. For this reason, we have chosen this provocative motif.”

However, editor of Berlin’s Der Tagesspiegel newspaper, Lorenz Maroldt, led the chorus of complaints about the spot.

“I think the ad is in a way ‘classic Berlin’ and would work out well without the dysfunctional corona-politics of the Senate as a contrast to it,” Maroldt wrote in an editorial piece.

“The Senate seem to think that insulting people is more successful than strict, clear rules with efficient controls. They failed with that completely.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Viking ups its marketing tools for Aussie agents

Looking to impress your friends and colleagues with some very specific cruise ship fun facts? You’ve come to the right place.

Share

CommentComments

Destinations

Giant 2,000-year-old cat mural found in Peru

A huge drawing of a cat relaxing has been uncovered in Peru’s Nazca Desert, and now we know where we’re headed the second international borders open.

Share

CommentComments

Destinations

Queensland to reopen borders to NSW (except for Sydney)

Sydneysiders were seen kicking cans down the street this morning while shaking their fists in Queensland’s general direction following the announcement.

Share

CommentComments

Travel Agents

Helloworld’s retail network “largely intact”, as company lays out border and travel ‘bubble’ forecasts

by Huntley Mitchell

Travel Weekly has poured over Helloworld’s quarterly update to bring you this package of highlights.

Share

CommentComments

Technology

Emirates unveils new NDC-powered gateway for travel agents

Have you always found Emirates’ online trade platform to be a little clunky and lacking in capabilities? Relieve your tech-induced pain here.

Share

CommentComments

Road & Rail

Velocity Frequent Flyer partners with Hertz-owned car share company

Are you seeking other ways to boost your Velocity points than by buying a case of Virgin Wines or signing up for another credit card? Look no further.

Share

CommentComments

Hotels

NSW introduces strict new laws to regulate short-term rental market

The new laws include a ‘three strikes and you’re out’ approach for irresponsible hosts. However, that’s not to say they will be forced to wield baseball bats or chew tobacco.

Share

CommentComments

Cruise

Royal Caribbean updates 2021/22 Aussie sailings

The cruise line has also launched a new agent-focused campaign to help you get clients booking early.

Share

CommentComments

Wholesalers

Intrepid slashes prices for NT trips

Show your clients that they don’t need to leave the country to experience epic scenery with this banger deal from Intrepid.

Share

CommentComments

Aviation

Qatar Airways entangled in online recruitment scam

Adding to its already horrendous news week, the airline has become embroiled in an online recruitment scam.

Share

CommentComments

Wholesalers

“It’s good business to have”: Contiki boss talks pivoting to domestic and why agents should target youth travellers

Adam Armstrong began his stint at Contiki at an interesting time, to say the least. Here’s his game plan for the brand and his advice for agents.

Share

CommentComments

Travel Agents

Flight Centre boss demands proof of Queensland’s border closure advice

Skroo’s patience with the Queensland government is wearing thin, after making yet another request to see the medical advice that influenced the state’s border closure.

Share

CommentComments