Tourism

Tourism Australia’s ‘Dundee’ campaign wins a Logie

Tourism Australia’s ‘Dundee: Australia’s Tourism Ad in Disguise’ has won the Most Popular Television Commercial category for the 61st annual TV WEEK Logie Awards.

Tourism Australia will be taking home the winning prizes, which include a $100,000 marketing campaign across the Bauer Media network.

Australia’s tourism body will also receive four tickets to the Logies, along with complimentary flights and accommodation to attend the Logies at The Star Gold Coast in Queensland on Sunday 30 June, where it will be accepting its award for the newly introduced category.

TV WEEK editor Thomas Woodgate said: “We are very pleased to congratulate Tourism Australia for their well-deserved win with Dundee: Australia’s Tourism Ad in Disguise commercial.”

As a refresher, watch the ad below:

Tourism Australia managing director John O’Sullivan said the ad had achieved the ultimate success of capturing the imagination of both Americans and Australians alike.

“Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed ‘Dundee’,” he said.

“With this ad, we wanted to have some fun, elevate the Australian way of life and really lean into our personality. I’ve loved seeing the smile it puts on people’s faces.

“To get the vote of the Australian public and be the inaugural winner of the ‘best ad’ category is a proud moment for Tourism Australia and a huge honour.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Tourism

Federal govt announces “most significant” insolvency reforms in 30 years to help save struggling small businesses

Is your business on its last legs? Find some relief in this major announcement by the federal government.

Share

CommentComments

Hotels

Crystalbrook to take over boutique Brisbane hotel

The independent hospitality company has gone all arty-farty in expanding its east coast footprint.

Share

CommentComments

Cruise

WATCH: Dream Cruises produces delightfully cringeworthy safety video

Dream Cruises has taken a leaf out of the airline playbook by turning its safety instructions into a fun video. It’s overly cheesy, but kinda cute.

Share

CommentComments

Travel Agents

MTA agent wins coveted spot on Dutch famil

With the famil stopping in Amsterdam along the way, you’d hope this agent will remember to pack some extra-clear eye drops and plenty of snacks.

Share

CommentComments

Wholesalers

Collette releases 2021/22 travel guide with seven new tours

Tell your clients to get ready to gorge themselves on arancini and caponata because three of the seven new trips involve the jewel of the Italian south: Sicily!

Share

CommentComments

Aviation

Qantas scraps Wallabies sponsorship, makes nearly $1m selling fully-stocked bar carts

We’ve mixed the good news with the bad here in this Qantas story, so get ready to smile and frown.

Share

CommentComments

Hotels

Hotel Wrap: Crowne Plazas ready to return, W Brisbane’s Extreme WOW Suite + MORE

This week’s Hotel Wrap is so huge that we’ve nicknamed it ‘Goliath’. However, that’s not to suggest you should start slingshotting stones at it if your name is David.

Share

CommentComments

Cruise

Norwegian co-founder and cruise titan Knut Kloster dies

Kloster was not only a titan of the cruise industry, but also a humanitarian and environmentalist.

Share

CommentComments

Travel Agents

Flight Centre fills Infinity Holidays void, opening up The Travel Junction to all agents

As part of its plan to streamline its product support areas, Flight Centre will use TTJ to service Infinity’s old clients, plus some cheeky new ones.

Share

CommentComments

Aviation

Qantas workers likely to receive thousands in unpaid wages after airline loses JobKeeper court case

The Flying Kangaroo’s cost-saving targets just became a little harder to hit after this court decision.

Share

CommentComments

Destinations

These are the world’s most complained about attractions

All up, people have spent more than 17 days complaining about the landmark that made the top of this list. That’s a lot of negative Nancies.

Share

CommentComments

Wholesalers

TTC commits to new sustainability goals, plans to be carbon-neutral by 2030

Meanwhile, we’re reducing our carbon footprint by strapping a tiny solar panel to our office dog. We’re not sure what’s it’s powering, but he looks very cute.

Share

CommentComments