Tourism Australia has launched a new regional 18-month partnership with luxury travel agent network Virtuoso.
The national campaign running through to December 2021 is focusing on trade engagement and education across Virtuoso’s network of 1,300 premium travel advisors in Australia and New Zealand.
The campaign profiles the Aussie Specialist Program, ‘Signature Experiences of Australia’ collectives and the expansion of a new regionally-preferred product network, according to Tourism Australia.
“In alignment with ‘There’s Nothing Like Australia’, the partnership aims to shine the light on Australia’s tourism offerings across all states and territories, driving a domestic-led premium recovery and a longer-term shift in the perception of Australia as a luxury holiday destination,” the organisation said.
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